http://www.codeproject.com/aspnet/AJAXWasHere-Part3.asp

Use AJAX. Here is a textbox example...try it out, see if you can mold it to your needs.

SELECT Stores.strStoreName,
(CASE WHEN T.intItemID=S.MinSub THEN Stores.strLogo ELSE NULL END) AS displayCategory,
T.txtDescription
FROM Items AS T
INNER JOIN
Stores ON...

If its in a gridview, something like this works

<%# String.Format("{0:d}",Eval("dtmExpiration")) %>
The whole grdiview might look something like this

...