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Best Way to Advertise My Business
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Hello!
I'm new to this forum and I hope it's o.k. that I joined though I'm not a IT geek.
I'm sure some are saying....why do people like this come and waste our time. Well, here I go anyway :o ----
I was searching on Google's to find information to promote my business and came across Daniweb. So I thought why not ask the experts.
First my head is dizzy after reading so much information about advertising your business on the Internet. There's so many sites that say "FREE hits" or get X amount of hits per day. So what's not a scam? I know if something is FREE I probably should be skeptical and I know they can't guarantee how many hits I will get per day.
Right now I am using a company maintained website so I have some restrictions - << url snipped to comply with forum policy >> until I get my own site up and running.
Do you think it's benefical for me to create my own site or is the company maintained site suitable?
Is Google AdWord (cost per click) the best way to go to increase traffic to my website?
What about link exchanges?
If I create my own website would it be best to register my domain and purchase a package from that ISP to manage my traffic?
Is anyone familiar with the company DigitalWorks.com?
My goal is to of course increase my client base and sales along with sharing company information with others.
Thanks in advance for any recommendations, advise, etc....
Leslie
____________________________
Best Selling Brand Since 1993
FREE Gift with Purchase
I'm new to this forum and I hope it's o.k. that I joined though I'm not a IT geek.
I'm sure some are saying....why do people like this come and waste our time. Well, here I go anyway :o ----I was searching on Google's to find information to promote my business and came across Daniweb. So I thought why not ask the experts.
First my head is dizzy after reading so much information about advertising your business on the Internet. There's so many sites that say "FREE hits" or get X amount of hits per day. So what's not a scam? I know if something is FREE I probably should be skeptical and I know they can't guarantee how many hits I will get per day.
Right now I am using a company maintained website so I have some restrictions - << url snipped to comply with forum policy >> until I get my own site up and running.
Do you think it's benefical for me to create my own site or is the company maintained site suitable?
Is Google AdWord (cost per click) the best way to go to increase traffic to my website?
What about link exchanges?
If I create my own website would it be best to register my domain and purchase a package from that ISP to manage my traffic?
Is anyone familiar with the company DigitalWorks.com?
My goal is to of course increase my client base and sales along with sharing company information with others.
Thanks in advance for any recommendations, advise, etc....
Leslie
____________________________
Best Selling Brand Since 1993
FREE Gift with Purchase
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Join Date: Feb 2002
Posts: 12,057
Reputation: 
Solved Threads: 129
Hey there and welcome to DaniWeb! We have a policy in our Internet Marketing forums where no URLs to your site or site advertisements of any kind are allowed, so I had to snip out your URL. Once you reach 10 posts, you can post in our Webmaster Marketplace or Site Reviews forum
Now to get to your questions ...
- I would definitely go with your own domain name. It makes it reputable and, in the long run, is best for search engine optimization.
- Google AdWords is excellent for some sites and horrible for others. Personally, I have always used it on DaniWeb and I'm very happy with it. What is great about AdWords is that there is no minimum spending budget. Therefore, you can always just try it out, and if you don't like it, just stop using it. Or, you could start with an initial budget of just a dollar or two per day, and if your business becomes successful, increase your ad budget.
- Link exchanges are a great way to get noticed by search engines. However, I would not start with link exchanges until you have your own domain name.
- I'm confused what you mean by purchasing a package from your ISP to manage your traffic. What do you mean "manage your traffic"?
- Sorry, never heard of DigitalWorks.
Now to get to your questions ...
- I would definitely go with your own domain name. It makes it reputable and, in the long run, is best for search engine optimization.
- Google AdWords is excellent for some sites and horrible for others. Personally, I have always used it on DaniWeb and I'm very happy with it. What is great about AdWords is that there is no minimum spending budget. Therefore, you can always just try it out, and if you don't like it, just stop using it. Or, you could start with an initial budget of just a dollar or two per day, and if your business becomes successful, increase your ad budget.
- Link exchanges are a great way to get noticed by search engines. However, I would not start with link exchanges until you have your own domain name.
- I'm confused what you mean by purchasing a package from your ISP to manage your traffic. What do you mean "manage your traffic"?
- Sorry, never heard of DigitalWorks.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
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Originally Posted by cscgal
Hey there and welcome to DaniWeb! We have a policy in our Internet Marketing forums where no URLs to your site or site advertisements of any kind are allowed, so I had to snip out your URL. Once you reach 10 posts, you can post in our Webmaster Marketplace or Site Reviews forum
Oops, sorry about that! I'll be more careful
Now to get to your questions ...
- I would definitely go with your own domain name. It makes it reputable and, in the long run, is best for search engine optimization.
I've read to try and use keywords in your domain name, is this correct? My focus is beauty and skin care so if the domain is available something like beautyconsultant.biz or net or com Is it better to use (biz, net or com) one or the other?
- Google AdWords is excellent for some sites and horrible for others. Personally, I have always used it on DaniWeb and I'm very happy with it. What is great about AdWords is that there is no minimum spending budget. Therefore, you can always just try it out, and if you don't like it, just stop using it. Or, you could start with an initial budget of just a dollar or two per day, and if your business becomes successful, increase your ad budget.
Why is it sometimes good for one and not the others?
- I'm confused what you mean by purchasing a package from your ISP to manage your traffic. What do you mean "manage your traffic"?
My choice of words were incorrect when asking this question. I was thinking about purchasing a package from DigitalWork.com. The company provides web hosting, domain and search engine submission and optimization, stating they will submit my site to 400 search engines each month - google, yahoo, msn, aol,overture, excite, etc...My thought is, it may not be worth the investment if DigitalWork can't guarantee that the search engines will post my info. Am I right to assume this? Is this something you must assume anyway when you're advertising on the Internet?
- Sorry, never heard of DigitalWorks.
Thanks for all your help! Leslie
Best Selling Brand Since 1993
Free Gift with Purchase
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Join Date: Feb 2002
Posts: 12,057
Reputation:
Solved Threads: 129
I would definitely go with a .com domain name. A great thread to read, if you haven't already, is http://www.daniweb.com/techtalkforums/thread8209.html
Read the whole thing, but especially post #9
For more information about AdWords, I would check out our Pay-Per-Click forum within the SEO forum. You'll find lots of people talking about AdWords in there.
Read the whole thing, but especially post #9
For more information about AdWords, I would check out our Pay-Per-Click forum within the SEO forum. You'll find lots of people talking about AdWords in there.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
mkleslie,
As you can see, I am new to this forum as well, but work with a company that does a majority of its work creating Web sites. I have written about a thousand articles on how to most effectively use the Internet to increase revenues, and I think there are a few things you should consider.
#1.) One way you can increase your hits for free is simply including full adn accurate content on your site. The reason for this is that search engines will scan your text as one way of establishing your relevence to a given search. Therefore if someone enters a search for (sorry I dont exactly know where you are or what you do) "skin care" + "albany" + "New York" +"a given brand they are looking for" it would pull you up if you provide all this info within the text of your site. This is a mistake many Web site administrators overlook in their efforts to attract traffic. Go into great (but accurate) detail.
#2.) If you are a local business that works primarily with local clients (sorry again that I don't understand what you do) it may be a bit of a waste to depend on search engines for business. Figure if geographic proximity is neccessary for your clients, a large majority of hits will be of no use to you. Although they may only cost you a few cents each, this can add up over time.
#3.) Meta tags is something you need to look into. These are "tags" built into the architecture of your site that are key in being placed in search engines. You will probably need a programmer to do this for you, but you would need to simply make a list of all terms and words that relate to your company. List all the variations in capitalization and spacing as well. I don't have a full grasp on teh meta tag subject...so if anyone else reading this could chime in I would appreciate the explanation (as well as mkleslie I'd imagine).
As you can see, I am new to this forum as well, but work with a company that does a majority of its work creating Web sites. I have written about a thousand articles on how to most effectively use the Internet to increase revenues, and I think there are a few things you should consider.
#1.) One way you can increase your hits for free is simply including full adn accurate content on your site. The reason for this is that search engines will scan your text as one way of establishing your relevence to a given search. Therefore if someone enters a search for (sorry I dont exactly know where you are or what you do) "skin care" + "albany" + "New York" +"a given brand they are looking for" it would pull you up if you provide all this info within the text of your site. This is a mistake many Web site administrators overlook in their efforts to attract traffic. Go into great (but accurate) detail.
#2.) If you are a local business that works primarily with local clients (sorry again that I don't understand what you do) it may be a bit of a waste to depend on search engines for business. Figure if geographic proximity is neccessary for your clients, a large majority of hits will be of no use to you. Although they may only cost you a few cents each, this can add up over time.
#3.) Meta tags is something you need to look into. These are "tags" built into the architecture of your site that are key in being placed in search engines. You will probably need a programmer to do this for you, but you would need to simply make a list of all terms and words that relate to your company. List all the variations in capitalization and spacing as well. I don't have a full grasp on teh meta tag subject...so if anyone else reading this could chime in I would appreciate the explanation (as well as mkleslie I'd imagine).
Our site is under construction at the moment as we have been SEO freelance consultants for 10 years and not needed a website but it may help you find some information that can help you decide if you need SEO marketing.
Netdesignz SEO specialists
You may also email me @ info @ netdesignz.org also if you need further information on search engine optimization.
Regards
Netdesignz SEO specialists
You may also email me @ info @ netdesignz.org also if you need further information on search engine optimization.
Regards
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Join Date: May 2004
Posts: 193
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The Press Release Guy
I'm assuming your a Mary Kay reseller? You should look into adding your own content to make your site unique, but I'm not quite sure what limitations are imposed on you from the corporate environment.
I'm beginning to wonder if a supplemental informational site might be a good starting point to pull visitors in.
Once they're at your site, you can display advertisements for your beauty products.
I'm beginning to wonder if a supplemental informational site might be a good starting point to pull visitors in.
Once they're at your site, you can display advertisements for your beauty products.
:cool: The Press Release Guy :(
NEW: Press Advance - Geek Valley - Freedom Tower
"Longer Boats are coming to win us"
NEW: Press Advance - Geek Valley - Freedom Tower
"Longer Boats are coming to win us"
My best choice for long-term advertising and promotion is "link exchange". The more backlinks you have, the more your site get exposed in search engines
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Originally Posted by junvalasek 
My best choice for long-term advertising and promotion is "link exchange". The more backlinks you have, the more your site get exposed in search engines
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