Pure white hat SEO deals exclusively with working the optimizable webpage components, the on-site factors.

General white hat SEO can influence off-site factors, not by the trendy link building schemes but by either developing external web sources (such as a corporate blog) or by having content that is so superior to the rest of the keyphrase competitors that it compels other webmasters to naturally provide links to this exceptional content.

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

Content is the king to white hat seo. Links are the queen of white hat seo.

Create usefull and new stuff and not duplicated content is useful.

Think as a visitor and write what he is looking for.

Never understood what black hat and white hat are. I just follow what search engines like. period.