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why Google update PR so frequently
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why Google update PR so frequently ? is there any reasons behind it ?
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Join Date: Feb 2002
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Who says they do? What are you going by? (I don't know for sure, I'm just asking what you're basing your question off of)
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Join Date: Mar 2009
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Junior Poster in Training
Google updates PR constantly because it wants to determine which sites are valuable or not. And I'm not a big fan of PR. The display PR is simply a rounded off value determined from a logarithmic scale that can be easily manipulated.
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Join Date: Feb 2002
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Are you guys talking about the green bar in the Google toolbar? If so, it's meaningless 
well, that's the process and everyday many site is born I think that's why Google update PR frequently.
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Join Date: Jan 2007
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Posting Pro in Training
Google might be tracking the sites which are involved in buying and selling links, Google can penalize or drop their page rank anytime. This could be the reason Google might be updating the Page rank so frequently.
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Join Date: Feb 2002
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Yes, they do ... but, as mokmok pointed out, new pages are being created and deleted every single day, new links are being added and removed every day, so there's ALWAYS going to be flucation as pagerank is continuously created and deleted.
PR update is an ongoing or a continuous process that includes both the old and new websites. The point is that it never stops. 
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