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Measuring Social Media For Your Business - Which metrics do you use?
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Join Date: Jun 2009
Posts: 1,058
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Hi
Many people tout using social media to market your business, but I hardly read any posts about measuring social media and tying it up with return on investment (ROI) through metrics and analytics.
As I am compiling a list of social media tools, I wonder which metrics really matter for each social media tactics.
Let's start with a few:
1. Social Bookmarking Tools - favorites
2. Blogs - mentioned links, referrals per link,
3. Own Blog - how many comments vs. visitors
4. Facebook - fans of a page, links,
Many people tout using social media to market your business, but I hardly read any posts about measuring social media and tying it up with return on investment (ROI) through metrics and analytics.
As I am compiling a list of social media tools, I wonder which metrics really matter for each social media tactics.
Let's start with a few:
1. Social Bookmarking Tools - favorites
2. Blogs - mentioned links, referrals per link,
3. Own Blog - how many comments vs. visitors
4. Facebook - fans of a page, links,
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