I just read an article about blogging and SEO efforts and the main thrust of the article was that businesses that encourage their employees to blog would be well-served if they encouraged the use of important keywords throughout the blog entries. So a keyword-rich blog entry will help the organic SEO efforts but will the content ring true with the readers. If an employee blog is popular because the writer is good will his audience be turned off if the blog sounds like an infomercial. What does everyone think?

Blogging can be good and helpful but with no links, even having a website or blog containing hundreds of pages, you, may not have top rankings. Unique content pages are certainly great and helpful but their effects would get doubled if accompanied by top links.

I personally have been turned off by a subjective blog but then again, would one expect to find objective blog in the first place, especially an employee's blog.

Interesting question. I think it's situational. If the blog adds value, I'll usually keep reading it. If I can get the same value from a witty and well-written blog elsewhere, I'll switch.

Value to me could be anything from a great source of information to a good laugh.

I'd tend to agree.

I enjoy reading blog articles that are well-written, information filled, industry insightful, cutting-edge and often controversial in nature.

I think blogs are a perfect place for employees of a company to show-off their skills and expertise in a particular subject, display their more human side and invite commentary by potential customers.

Company blogs are an excellent addition to serious web site promotion strategies.

Blogs are basically for personal use but this is the best way for getting instant traffic and very helpful from the seo point of view. Most of the people create blogs and timely update their services through it.

blogs are now used as a referral site for any bussiness site.. it is a good way to drive traffic to your site.

Blogs are best way to market your website. Search engines loves blogs and usually index them pretty fast.....so a link from a blog would also help to get traffic and in other ways.

I attended a panel discussion on web 2.0 in the corporate world recently and one of the panelists said that his company is getting great results with blogging. I think that the type of business will dictate the type of social media you use but I definitely think that blogs are for more than personal use.

If you have a good blog with either interesting writing style or interesting content then people will keep coming back. Also, one thing that I have been focusing on is using more of my keywords within the post itself and I have noticed increased results in SERPs.