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Do You Trust and Use User Generated Content For Your Marketing Plan?
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Join Date: Jun 2009
Posts: 1,060
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Solved Threads: 2
As part of my market research component of a marketing plan, I have used user generated content in my qualitative market research to determine consumers' interest, mindset, and decision making process. I do wonder the veracity of content though at times and whether it will impact the overall findings. So do you wonder about validity, transperancy, and overall importance of user generated content?
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