The best statergy for the seo Keyword-rich text. The majority of a site's pages should contain the words and phrases the target audience types into search queries. Pages should appear somewhat focused on these important keyword phrases, and the phrases should be featured prominently on the page. Otherwise, the page won't convert well or receive consistent search engine traffic over time. Keyword research and copywriting for individual HTML tags are a part of this building block.

Good luck and be prepared for the usual jockeying for prominent position and ego massaging that is necessary most of the time when you are bringing different groups together on a project.