Hello.
For the past month I have been researching and downloading free ebooks on Google Adwords. But half and half, they tell me to either start with the search network turned on and pay per click, or the content network (which is supposed to really work well) and pay per impression.

Which do you prefer and/or suggest?

First, start with the content network.

I think Google Search Network will give you more sale conversions. But, you may need to setup a high CPC.

In content network, you can use less CPC bid, but has a less chance of visitor converting into a sale. What other people think on this?

In most of our campaigns the content network has never performed that well as far as conversions go and that is across a broad range of client industries. It is however, an inexpensive option to get started in PPC.

content , content is the king
if u have good content ,u have a trump card in your hand which gonna help u win every battle

Start with content , search ads are too expensive :-(

for me, i would start with the content

i would say start with enough research
then u've got to know what to do ,,,

well, u post here and ask suggestion is a wise choice
people here are very kind

You can get some slight branding through content and get conversions but usially very few and ultimately the conversion percentage I find to be higher.... the people are searching for something then find you vs someone on a site for whatever reason not necessarily looking to buy or convert to something else