Okay so Exact or phrase match?

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Okay so Exact or phrase match?

 
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Jul 15th, 2009
I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?
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Re: Okay so Exact or phrase match?

 
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Aug 6th, 2009
Exact match will most likely bring in less clicks as the targeting is very specific unless of course your keyword is auto insurance for instance. Less clicks in not necessarily a bad thing as exact matching will qualify your visitors better.
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Re: Okay so Exact or phrase match?

 
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Aug 6th, 2009
Originally Posted by Evalovesmoney View Post
I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?
It completely depends on your business and how you setup your campaigns. What type of business do you have?

In general, you should start with broad, phrase, AND exact and have negatives as well, and make sure to track conversions. Generally speaking, phrase and exact do tend to convert better than broad, but not always... and sometimes you lose valuable search volume by excluding broad. Just be sure to use negatives if you use broad.
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Re: Okay so Exact or phrase match?

 
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Aug 15th, 2009
Both can work for you but certainly depends on your business. Exact match may give you best ROI and then phrase match.
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Re: Okay so Exact or phrase match?

 
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Aug 24th, 2009
Originally Posted by Evalovesmoney View Post
I have read EXTENSIVELY on Google AdWords and I have heard that you should just start your keywords out on exact match. What do you all think?

i think that the best option is broad match because it is able to provide you all the combination of the word with any word phrase..

Then phrase match and least one is exact match..

but these all category are depends only on the particular keyword.
If you think your keywords are very generic and you are getting targeted keywords through that or your conversion rate is not upto the mark ..then you should move to another match
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Re: Okay so Exact or phrase match?

 
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Aug 25th, 2009
Why do you recommend to measure negatives? Im curious.
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Re: Okay so Exact or phrase match?

 
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Aug 26th, 2009
Ah, interesting. I came across something similar some time back.

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Re: Okay so Exact or phrase match?

 
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Aug 27th, 2009
I think you should target Broad Match.
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Re: Okay so Exact or phrase match?

 
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Aug 31st, 2009
You can use the broad and exact match in your pay per click . And test what would be the best result
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