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Join Date: Feb 2002
Location: Lawn Guylen, NY
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I send out an e-bulletin every couple of months. It's a plain text e-mail newsletter to forum members, although I'm considering moving over to HTML. I'm thinking about selling an ad per newsletter. What do you think? Should it be a text ad? If I move over to an HTML format, should it be a button or banner ad? I would prefer to limit this to one ad per e-mail for maximum benefit for advertisers ... what do you think an appropriate price would be? $0.10 per subscriber? As much as $0.50 per subscriber? Or maybe just $0.01 per subscriber? This is entirely new territory for me so I'm not sure of the going rates.
Dani the Computer Science Gal
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Join Date: May 2005
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Originally Posted by cscgal
I send out an e-bulletin every couple of months. It's a plain text e-mail newsletter to forum members, although I'm considering moving over to HTML. I'm thinking about selling an ad per newsletter. What do you think? Should it be a text ad? If I move over to an HTML format, should it be a button or banner ad? I would prefer to limit this to one ad per e-mail for maximum benefit for advertisers ... what do you think an appropriate price would be? $0.10 per subscriber? As much as $0.50 per subscriber? Or maybe just $0.01 per subscriber? This is entirely new territory for me so I'm not sure of the going rates.
I think you should just charge a standard rate per newsletter and send out the newsletter every fortnight. This way people know what they have to pay and it does make life easier for you and the advertiser having a standard price.
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