AYANANSHA ACHARYA
SENIOR EXECUTIVE •STRATEGY • MARKETING • LEADERSHIP

EXECUTIVE PROFILE
I am a maverick business leader with particular expertise in information technology, e-commerce and business development. I have significant product development experience, including client server software and web based solutions; have developed large global sales/marketing assignments; have managed quality assurance programs; have been instrumental in the creation of an international company; and have held a broad range of line management positions. As such, I have extensive, successful, hands-on experience in every key area involved in successfully running a global technology enterprise. Over the past 10 years, I have gained a solid reputation among colleagues and customers alike as an information technology executive with a rare balance of strategic insight, operational expertise, technological and financial skills, and sales/marketing savvy.

OBJECTIVE
To provide leadership and direction and coordinate all activities accordance with the goals and objectives of the organization to safeguard and grow the assets of the organization for future generations while providing sound returns to current owners.

EXPERTISE

• Business & Thought Leadership
• P&L Management & Improvement
• Budgeting—Forecasting, Analysis & Control
• Pricing Strategies & Structures
• Team Building & Leadership
• Internal & External Customer Relations
• New Business Development & Growth
• Strategic & Tactical Marketing
• Multi channel Marketing & Distribution
• Market Research—Qualitative & Quantitative
• Statistical Analysis & Segmentation
• Competitive Analysis & Positioning
• Brand Development & Management
• Product / Service Development & Rollout

PRESENT PROFESSIONAL PROFILE
Virtuoso Analytics, LLC. Pennsylvania, USA
Virtuoso Analytic Services Pvt. Ltd. Kolkata, India
CEO
May 2005 to Till Date

Primary driving force behind creation and growth of this startup consulting firm specializing in web marketing, market research, web applications, and related consulting services targeted to corporate clients in varied industries worldwide. Held full Funding, Profit & Loss accountability to Board of Directors.

Managed several aspects of internal operations—new business development, sales and marketing, IT, financial planning / reporting, operating / capital budgeting, customer relations—and provided technical and managerial oversight to complex client engagements as well as inexperienced, eager team members.

Business Leadership & Operations Management
• Authored and executed business plan, built organizational structure, and contributed vision and thought leadership during startup and growth phases. Grew business to over 10,000 clients from small and medium scale companies as well as individual professionals averaging $1000+ per client.
• Assembled team of professionals and consultants with direct experience in product development, project execution, marketing, branding, and CRM management with industry expertise in high-tech manufacturing, software, and IT industries.
• Served as primary source for strategy; client advisory; recommendations and solutions; big-picture perspective; quantitative market research; enterprise solutions, onsite system requirement analysis, onsite and offsite (voice over conference) consultation and multi-channel distribution.
• Delivered steady technical consultancy support near about three years despite downturn in the economy and the technology sector.
• Contributed to enterprise-level vision, strategy, decision-making, and leadership. Improved operational efficiency and performance, friendly motivator to company’s top label executive bodies. Held Profit & Loss accountability for engagements.
• One of few MDs and the only executive promoted from outside "original" group of managers. With promotion, acquired staffing, employee training / development, and team building / management functions, concurrent with operations and engagement management.
New Business Development & Marketing
• Captured immediate customer-perceived value and enabled sales-on-value vs. price by creating an "actionable" service delivery model.
• Distinguished company from competitors by developing / launching EDGE (Expedited Data Gathering Environment) a high- performance offering credited with enabling important customer acquisitions and opening potential for adequate revenue.
Key Engagements & Relationships
• Personally targeted and secured 80% of firm's clients. Built and managed relationships with client roster of premium- class players (100+ leading businessman of USA & UK mainly) in the technology and telecom manufacturing industry—. INFINITT North America, RX, American Universities Associate, Fund Raising NGO, Alansis Media, AVA, Team Telecom Europe, Nation Wide Car (DC).
• Determined market opportunity, go-to-market strategy, and development priorities for web based service targeting consumers and business customers. Realigned focus of marketing and development plans to maximize perceived value / willingness-to-pay and increase projected market penetration.
• Determined three-year view of user requirements for a provider of UK Telecom Company. Derived needs-based segmentation designed to reduce costs by enabling common solutions across industries with fewer products that more closely meet customers' needs.
• Met / exceeded all most of the milestones and objectives—deliverables, quality, time, margins—on complex, long-term engagements for “premium” clients including firm's principal account with Alansis Media - 30% of business.
• Achieved 87% repeat business ratio on personal clients and shifted business to higher-margin practice areas.
• Drove full-scale market rollout for premier product line, WSG (Web Site Generator).
• Planned next generation web based product offering and conversion of major desktop based products / packages to web enabled functionalities
• Personally generated 68% of total fees firm-wide as a consistent top-ranking revenue performer. Conceived, implemented and drove aggressive business development, marketing, and customer acquisition activities.
• Brought expertise in planning workshops, seminars, events and related consulting into a high-margin ($50,000 net profit with Alansis Media alone) service offering.
• Generated $150,000+ in new annual revenue model by creating and leading market planning, strategy, and positioning workshops and training seminars, Promoted rapidly based on performance in consulting, business development, and operations management roles with this global professional services firm, a provider of customer-centric marketing consulting and research solutions to major clients in the high-tech sector.
• Took leading part in corporate brand promotion in several communities in mainly USA through remarkable and highly appreciated active participation through reputed social networking portals.
Functional areas of accountability spanned team building and leadership, project and engagement management, margin and performance improvement, business development and sales, product and service development / rollout, IT strategy and solutions, quality improvement, and customer service / relationship management.

KEY RESPONSIBILITIES
Business Development
International – both developing the wholesaler network offshore and developing markets in new countries
New products – researching and testing
Acquisitions – identifying and investigating
Management
Strategic plan in coordination with staff and directors
Business plan for each unit
Personnel
Ensure the development and maintenance of equitable personnel polices which are consistent with corporate policies and industry and markets in which the company operates recognising that “ability to pay” will always influence the level of remuneration.
Protect the interest and welfare of employees and establish suitable communication lines with them or their representatives.
Determine limitations of authority for direct reports covering expenditure, contracts, personnel actions and the like
Appoint, with approval from the Board where necessary, executives who report the CEO
Direct and determine promotions, demotions, dismissals and other actions needed.
Recommend remuneration changes for all supervisory personnel.
Control the use of consultants and services provided by others, and at the same time as developing these skills in employees where possible.
Compliance
Compliance with legislation and regulatory bodies is monitored.
Timely accurate reporting to the Board of Directors
Timely regular reporting to the Stock Exchange
External Stakeholders
Timely and regular reporting to the shareholders
Maintaining a professional standard in all communications and services to wholesalers. Participation in tradeshows in partnership with locally-based affiliates at once each year in each area of operation.
Finance
Preparation of budget for approval by the Board of Directors in March each year.
Reporting against budget monthly to the directors, explaining any variations and defining actions to be taken if budgets not met.
Review increases in costs of any major items of raw materials, component or labour service charges. Ensure the adequacy and soundness of the company’s financial structure reviewing all capital expenditure requests and arrangements for additional finance-funds
SOME OF THE PROMINENT PROJECTS IN PAST POSITIONS
Name: Reduction of attrition rate
Role: Project Leader
Team Size: 5
Tools Used: HRD, Market Research
Duration: 2 months
Description:
Client
A mid-sized call center in India
Result
The call center now is able to take proactive measures to reduce and manage attrition and impact of attrition
Challenge
High agent attrition rates of over 70% per annum leading to increase in recruitment and training costs
Solution
Our analytics based attrition study that enabled a better understanding of agent attrition behavior
The Business challenge
In the call center world one of the largest challenges facing most call centers is the high rate of agent attrition. Agent attrition is costly business, as any business manager in a call center will tell you. Not only does it raise the cost of recruitment and training, it also disrupts the programs and reduces the overall quality of the programs being run.
Our client was facing a situation that is not very unfamiliar in the rapidly growing but competitive world of Indian call centers. The employee attrition rate was as high as 80% with close to 50% of the recruits leaving within the first six months of joining the company.
Consequently, our client was facing severe quality management pressures on some of the programs that had highly involved training programs.
The call center needed mechanisms to reduce the attrition and to reduce the adverse impact of attrition.
The Solution
We conducted an analytics based study to understand employee behavior and to predict employee behavior. As a first step we collected internal data on the past behavior of the call center's employees. We then overlaid that information with profile information of these employees that the organization had collected prior to recruitment as well as during the course of their employment. Finally, we also appended data on the employees' performances, their performance evaluations and their raises and bonuses. We then created segmentation models that were able to segment the employees by their profile information and attrition history. This gave us a starting point to understand what segments of employees had a higher inherent propensity to attrite. We also built segmentation models around employee performance to understand if there were certain profiles of agents that were consistently performing better than others. Finally, we created a scoring model that would rank order employees by their propensity to attrite from the company.
Implementation
Our segmentation and scoring models were able to accurately distinguish and identify employees that were at a higher risk of attrition. The call center used our profiling models in various different but effective ways. Firstly, they were able to alter their recruitment policy to proactively attract profiles that were less likely to attrite. Also, based on an employee's attrition score they could decide what kind of mentoring was necessary for the employee. Finally, they were also able to allocate employees strategically to different programs based on their risk of attrition. Our solutions can be tabulated as below:
SELECTION SYSTEM QUALITY
1. Behavior-Based Interviews
Asking candidates to provide specific examples of past behaviors that illustrate their ability to demonstrate required job knowledge, skills, and abilities.
2. Training and Experience Evaluations
Providing a checklist or other tool that measures candidates’ experience in specific skills or situations.
3. Ability Tests
Testing candidates’ mental, clerical, mechanical, physical, or technical capabilities, individual needs for development.
4. Biographical Data
Requesting information about candidates’ life experiences (e.g., family, hobbies, attitudes) that correlate with job performance.
5. Motivational Fit Inventories
Measuring candidates’ preferences for the job, the organization, and location qualities.

LEADERSHIP QUALITY
• Individual Assessments—Using objective measures, such as assessment centers and multilayer feedback, to diagnose leaders’ individual needs for development.
• Performance Management—Providing a system for setting goals, providing feedback and coaching, reviewing progress, and creating development plans.
• Leader Skill Building—Giving leaders the opportunity to develop specific skill areas that have an impact on employee retention (e.g., feedback, coaching, teamwork, building positive working relationships).
• Employee Skill Building—Giving employees opportunities to develop their skills, facilitate their work, and advance their careers.
• Special Retention Programs—Interventions specifically targeted toward leveraging or improving the factors that promote employee retention.

Name: Electronic Data Processing
Role: Project Manager
Team Size: 700
Tools Used: Fine Reader, PDF Transformer, Omni Page, Solid Converter PDF, Photoshop, Adobe Acrobat, HTML, XML.
Duration: 2 years
Description:
For this project, we followed a definite Service Delivery Model, which is a robustly defined framework to manage the complete BPO process migration and transition management and had been developed based on the experience gained from migrating numerous remote business processes. This proven service transfer platform is designed to ensure process integrity and minimize inherent migration risks. The model ensures that there is a documented methodology with formats, tools, guidelines and past learning in place to aid the transition team in de-risking the transition of a customer's processes and reducing the pain of migration as much as possible. A coordinated project management system captures critical client documentation and incorporates an extensive knowledge base that assists the transition management team in understanding, duplicating, and migrating the following mission-critical business processes and services:

o Data Conversion Services
• SGML Conversion
• XML Conversion
• HTML Conversion
• PDF Conversion
• MathML Conversion
o Prepress Services
• Typesetting
• Proof Reading
• Editorial Services
o Data Capture
• Document Scanning & Indexing
• Film Scanning
• Media Conversion
• Data Entry & Tagging
• Form Processing
• Document Processing
o Data Harvesting
• Data Analysis
• Data Collection & Extraction
• Data Mining
• Database Indexing & Cataloging
• Secondary Research
• Market Profiles And Reports
• Data Extraction From Web Portals

Name: Web Design/Development for overseas client
Role: Project Leader
Team Size: 10
Tools Used: ASP, ASP. Net, PHP, Photoshop, Dreamweaver, MySql, MS Sql, Access, Flash
Duration: 5½ month
Description:
I. Project Completed Qualifications:
a. All coding and infrastructure work must be complete such that:
i. All features are available in the current revision.
ii. All feature / flow functions work as requested.
b. All documentation is complete and approved.
i. All backup / restore documentation is complete.
c. All deployment-blocking bugs are eliminated.
d. Project survives 2 days (48 hours) of perfmonkey testing
i. Perfmonkey is an overlay to the httpperf test tool which simulates fluctuations in traffic from 1 hit per second to 1000 hits per second. We had set perfmonkey for 20 to 500 hits per second during the test.
II. Project “LIVE” Qualifications:
a. Project is completed (as above).
b. Project moved into the production environment.
c. At least once, the files are tarred and moved to another server and still work.
d. Project code runs stable for 15 days without needing administration.
III. URL of completed sites:



Name: Search Engine Optimization
Role: Project Leader
Team Size: 30
Tools Used: Content Writing, Link popularity etc.
Duration: 8 months
Description:
www.dallas-apartment.com and www.aokapartmentlocators.com

Check out rankings on all the major search engines for the following keywords:

apartment dallas | apartment locator dallas | apartments dallas texas | apartments for rent in dallas | apartments in dallas | apartments in lewisville texas | arlington texas apartments | dallas apartment | dallas apartment finder | dallas apartment guide | dallas apartment locator | dallas apartment rentals | dallas apartments | dallas apartment search |
dallas house rentals | dallas texas apartments | dallas tx apartments | garland apartment for rent | plano apartments | plano texas apartments | Apartments in Dallas

www.georgiabootstore.com
keyword : "Georgia Work Boot"
6th on Google
4th on Yahoo
4th on Alta Vista
2nd on Alltheweb
2nd on Lycos
2nd on Ask Jeeves

Name: Creation of client base
Role: Project Leader
Team Size: 5
Tools Used: Online Marketing, E-mail promotion, Open Bidding, Direct Marketing
Duration: 3 months
Description:
The major activities/tools being used in this project are:
• Link Exchange System
• Email Auto Responder Software
• Tracking Script
• Blogs and Using RSS Feeds
• Direct Email Marketing and Email Newsletters
• Search Engine Optimization and Placement
• E-Marketing with Pay Per Click Search Engines
• E-Zine Advertising and Publishing Your Articles
• Traffic and Banner Exchanges
• Offline Advertising and Marketing Strategies
• Online Bidding Portals
• Domestic Public Sector Marketing
This project was to prepare, implement and achieve the targets of a marketing plan amounting to a 2nd year sales figure of USD 175K with team strength of 8 marketing personnel distributed in 4 phases. Detailed statistics are confidential and maybe provided on request.
PERSONAL DETAILS
• Date of Birth: 13 Mar 1977.
• Marital Status: Married.
• Nationality: Indian.
• Languages Known: English, Hindi and Bengali.
• Passport: F7705083
QUALIFICATIONS
• M.B.A. (HR) from Institute of Business Management and Research under West Bengal University of Technology with DGPA of 7.08.
• B.Sc. with Mathematics Honors from Calcutta University.
TECHNICAL EXPERTISE
⇨ Operating Systems: DOS, Windows 3.11- Vista, Windows for workgroups- 2003 Server, MACOSX, Red Hat Linux 7.0, Fedora Core.
⇨ RDBMS: MS Access, SQL Server, MySql and Oracle.
⇨ Office Tools: MS-Office, Lotus SmartSuite, Star Office and Open Office.
⇨ Programming: C, C#, VB, VBA and VB.Net.
⇨ Scripting: PHP, JavaScript and VB Script.
⇨ Web Development: ASP, ASP. Net, HTML, DHTML, CSS, XML and XSLT.
⇨ Web Designing Tools: Photoshop, Flash, Front Page, Eclipse and Dreamweaver.
⇨ Data Conversion Utilities: Fine reader, Didger, Omni page, PDF Transformer and Acrobat.
⇨ Project Management: MS-Visio, MS Project, Rational Rose, Software Testing, and Software Estimation.
CERTIFICATIONS AND RECOMMENDATIONS
Brainbench Transcript ID: 7575276 (www.brainbench.com)




Online Profile: www.linkedin.com/in/ayanansha
“Ayanansha Acharya has worked on a complicated investigative project. What I thought would be a long drawn out ordeal, turned out Ayanansha solved within 48 hours! I think anyone considering hiring Ayanansha would be making a wise choice. A lot of people claim to be "experts" in their respective field yet when assigned a task deliver below average results. Rest assured, when hiring Ayanansha, you are getting what you paid for and then some. He will only work on projects he can truly deliver quality results on. I highly and in full confidence recommend Ayanansha Acharya.” March 25, 2008
Top qualities: Expert, On Time, High Integrity
Francesca Ambrosini Hired Ayanansha as an IT Consultant in 2008
“Ayanansha taught me things in two minutes that I didn't know in 10 years of experience. He is extremely knowledgeable, very personable and incredibly willing to help. Implement just a fraction of what he tells you and watch your business catapult to new heights!” March 25, 2008
Top qualities: Great Results, Personable, Expert
Scott Friedman hired Ayanansha as a Business Consultant in 2008
PAST EXPERIENCE
Team Leader
GST India
(Information Technology and Services industry)
2004 – 2005 (1 year)
To manage the day–to-day planning, operation and problem solving of a team of web designers and developers to meet with the required service level components, standards and delivery targets, to develop the team to ensure delivery of a consistently superior customer experience by highly knowledgeable and customer-focused designers/developers and to act as the communication conduit between Frontlines and Management. To offer creative solutions.
Project Manager
Chemec India Private Limited
(Privately Held; 51-200 employees; Computer Software industry)
March 2000 – May 2004 (4 years 3 months)
• Created and executed project work plans and revised as appropriate to meet changing needs and requirements.
• Identified resources needed and assigned individual responsibilities.
• Managed day-to-day operational aspects of a project and scope.
• Reviewed deliverables prepared by team before passing to client.
• Effectively applied company methodology and enforced project standards.
• Prepared for engagement reviews and quality assurance procedures.
• Minimized exposure and risk on project.
• Ensured project documents are complete, current, and stored appropriately.
• Tracked and reported team hours and expenses on a weekly basis.
• Managed project budget.
• Determined appropriate revenue recognition, ensured timely and accurate invoicing, and monitored receivables for project.
• Followed up with clients, when necessary, regarding unpaid invoices and approvals.
• Analyzed project profitability, revenue, margins, bill rates and utilization.
KEY COMPETENCIES
Leadership
Demonstrates passion and enthusiasm for an organization’s vision, and motivates, leads, and empowers others to achieve organizational goals.
Inspires and leads others towards high levels of performance.
Demonstrates an intellectual and professional leadership style that supports that attainment of respect and credibility by others.
Relationship Management
Ability to establish and maintain positive working relationships with key stakeholders and commercial enterprises to facilitates the accomplishment of work goals.
Ability to influence or persuade others to gain acceptance or agreement of ideas and approaches.
Problem Solving and Analysis
Ability to analyze complex policy issues, draw correct conclusions and articulate clear and focused policy to wide and diverse audiences.
Ability to understand issues and make systematic and rational judgments based on the relevant information.
Strategy Formulation
Ability to formulate strategies and policies, and create new approaches in adverse situations.
Ability to take a broad based view of issues and events, and have an understanding of their longer-term impact or wider implications.
Ability to translate strategies into strategic and operational activities
Communication Skills
Ability to assimilate complex issues and use appropriate communication strategies to influence wide and diverse audiences.
Ability to actively listen, seek information, and ask questions to ensure the understanding of underlying concerns of others.
Understanding of Business, Government and Industry Processes
Demonstrates an in-depth knowledge of, and experience in, local and national government, business and energy industry processes and decision-making, and constitutional and accountability principles related to machinery of government.
Politically astute; is able to read situations aptly and exhibit sound judgment.
Understands how people work and has a positive non-threatening presence that commands respect from staff, members, and stakeholders.