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Do these four types of tweets make for quality tweets?
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I read a column on Mashable where the question of what makes a quality tweet. The author contended that 40% of tweets are mindless babble (can't say that I disagree). The author then identified four types of tweets that he felt make for quality tweets. The four types are: informative, personal, humorous and inspiring. Again, I cannot say that I disagree. What does everyone else think?
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Join Date: Jan 2007
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I agree, also something that can create personal touch..
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Originally Posted by bobchrist 
I agree, also something that can create personal touch..
As with blogs, anytime you can relate personal experiences to business perspectives it helps to humanize your content. A friend of mine works for a company that was trying to sell a solution to a prospect. The prospect was given very thorough presentations regarding the capabilities of the technology and the experience of the company staff. The prospect was on the fence until they found a blog post from the president of the company where he discussed working with another client in the same vertical as the prospect and his personal involvement in the process. The prospect was impressed with the personal nature of the blog post and was sold on working with my friends company because he had the sense that they could really relate to his concerns.
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Join Date: Jun 2009
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I agree. Self promoting tweets and blogs are a major turn off. I wonder what would be the conversion rates for each of these types of tweets.
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Originally Posted by InsightsDigital
I agree. Self promoting tweets and blogs are a major turn off. I wonder what would be the conversion rates for each of these types of tweets.
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Originally Posted by MktgRob
As with blogs, anytime you can relate personal experiences to business perspectives it helps to humanize your content. A friend of mine works for a company that was trying to sell a solution to a prospect. The prospect was given very thorough presentations regarding the capabilities of the technology and the experience of the company staff. The prospect was on the fence until they found a blog post from the president of the company where he discussed working with another client in the same vertical as the prospect and his personal involvement in the process. The prospect was impressed with the personal nature of the blog post and was sold on working with my friends company because he had the sense that they could really relate to his concerns.
Last edited by bobchrist; Aug 27th, 2009 at 6:40 am.
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Originally Posted by bobchrist
I appreciate your insight about humanizing the content, thanks. : )
Large companies can afford to be more formal but smaller companies would benefit from coming across as more human.
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