Hi guys,

While trying a DIY SEO, I have been reading various sources on the internet who have differing views on link programs and especially reciprocal links.

The issue is that one camp hold firmly that reciprocal link programs are a very good idea for your link building strategy. However, another camp believe that the search engines will not rate this highly because anyone can swap links with their 'friends' website, which it as far as the engine is concerned - may well be.

So, what do you guys think? Is is true that the engines view reciprocal links as a bit of a cheat or are they ok? OR should you just work on building one way links with sites who have good PR etc ....

Holla!

I have used them to get higher rankings in google. On my old website i got to the 1st page doing that on key words with about 1,000,000 pages each. It works. I started a new website using that idea.



Newsman
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I don't really think it matters if it is your friends website you are linked to. As long as the content is relevant and the other sites get just as many if not more hits than your site, you should be okay. Also make sure the site linking to your site is not a link farm.

Thanks guys!

Recips are good, just not as good as one ways.

If you can easily get reciprocals, they're better than not having anything. However, I wouldn't put a whole lotta effort into a directly reciprocal link building campaign, because Google catches on fairly quickly, and it might not be worth the effort in the long run.

Hello

From my experience I can say that building a correct link exchange campaign is very very positive for your Page Ranking.
You should read more about this even on this forum and also arround the internet.

Ovi

I totally agree

I agree. I have sites that I have done this with and get great traffic to now because of it.

Cool. Maybe I underestimated reciprocal linking!