| | |
Social Media and Corporate America - A love-hate relationship
Please support our Growing an Online Community advertiser: Get a Free Web Site Analysis!
![]() |
•
•
Join Date: May 2009
Posts: 1,133
Reputation:
Solved Threads: 2
Mashable is reporting that the results of a survey of 1.400 CIOs from companies with 100+ employees (conducted by Robert Half Associates) show that over 50% of companies totally block employees from accessing Facebook, Twitter and MySpace while at work. Of the companies that do not block access, 10% limit the use by employees for business reasons only and the rest have no restrictions. Also, of the companies that allow unfettered social media access, 8% have fired staff for abusing the privilige.
What does this all mean. One can make the broad assumption that adoption of Social Media in the business world is almost 50% but that would be a bit of a stretch because it appears that the specific question about use of social media as a business tool was not asked. I think these numbers will change in time to reflect broader acceptance of social media as a business tool but I doubt it will get beyond 65% because I feel that there are some industries out there that view social media as more of a hinderance than a tool. What do you think?
What does this all mean. One can make the broad assumption that adoption of Social Media in the business world is almost 50% but that would be a bit of a stretch because it appears that the specific question about use of social media as a business tool was not asked. I think these numbers will change in time to reflect broader acceptance of social media as a business tool but I doubt it will get beyond 65% because I feel that there are some industries out there that view social media as more of a hinderance than a tool. What do you think?
•
•
Join Date: May 2009
Posts: 1,133
Reputation:
Solved Threads: 2
0
#3 Oct 6th, 2009
There are ways to limit use of social media within the office environment so that it is used solely to serve the business interests. It is a nice, if somewhat utopian thought, that social media should remain for personal use only but the very nature of business is to go where the people are and market your products to potential customers.
•
•
Join Date: Sep 2009
Posts: 49
Reputation:
Solved Threads: 2
0
#4 Oct 7th, 2009
I do agree about the marketing idea and using social media is an ideal tool. My comment was not aimed at opposing the idea but at human nature when working. People tend to forget the reason why they receive a salary at the end of the month, because just using a couple of minutes checking for message in facebook (twitter, etc) becomes a lot more than a couple of minutes. Productivity suffers. Used in the right way, there is no problem but not during office hours.
•
•
Join Date: May 2009
Posts: 1,133
Reputation:
Solved Threads: 2
0
#5 Oct 11th, 2009
•
•
•
•
I do agree about the marketing idea and using social media is an ideal tool. My comment was not aimed at opposing the idea but at human nature when working. People tend to forget the reason why they receive a salary at the end of the month, because just using a couple of minutes checking for message in facebook (twitter, etc) becomes a lot more than a couple of minutes. Productivity suffers. Used in the right way, there is no problem but not during office hours.
![]() |
Similar Threads
- Social Media and eMarketing (Growing an Online Community)
- Can a well planned social media strategy save Kanye West's sorry backside? (Growing an Online Community)
- News Story: AT&T's Love-Hate Relationship with Apple (Apple Hardware)
- Do you engage in Social Media? (IT Professionals' Lounge)
- Which factors do you include in a Social Media Marketing strategy? (Growing an Online Community)
- Social Media and CRM (Growing an Online Community)
- wanted - a working social media marketing plan (Search Engine Optimization)
Other Threads in the Growing an Online Community Forum
- Previous Thread: Top 6 reasons companies fear social media, do you agree
- Next Thread: Didn't expect this, Digg has more loyal visitors than Google!
| Thread Tools | Search this Thread |
3gs adobe adoption analytics apple audio bcsd bebo british business ccie cellphone certification chaos cisco collaboration community company count creepy crime data database defender delphi design desktop development e-mail electricity engineering estate facebook firefox forrester ftp gaming gartner google government hacker india internet investors iphone issues knowledge kontagent legal linux marshallmcluhan media microblogging microsoft monetization month myspace network networking networks news nokia onlineshopping opensource opinion panic parentalcontrol password player policies policy politics postrank referrals research results running salary search security seo small social socialnetworking software study success survey surveys teenagers television travel twitter uk vb video virtual vista web work







