| | |
Who owns the social media conversation?
Please support our Social Media and Online Communities advertiser: Get a Free Web Site Analysis!
![]() |
•
•
Join Date: Jun 2009
Posts: 1,093
Reputation:
Solved Threads: 2
I just read on a blog about how Fox News had a blogger and this blogger developed a strong following. The importance about this blogger was that the visitors to his blog also visited other pages of Fox site and this is what content publisher sites really desire - to increase the stickiness value of site visitors. But guess what? When the blogger was dismissed, the bloggers visitors did not return to the site. Thus, this brings up an important question - who owns the social media conversation when someone leaves a company?
http://searchenginewatch.com/3635256
http://searchenginewatch.com/3635256
•
•
Join Date: May 2009
Posts: 1,194
Reputation:
Solved Threads: 3
0
#2 Oct 13th, 2009
•
•
•
•
I just read on a blog about how Fox News had a blogger and this blogger developed a strong following. The importance about this blogger was that the visitors to his blog also visited other pages of Fox site and this is what content publisher sites really desire - to increase the stickiness value of site visitors. But guess what? When the blogger was dismissed, the bloggers visitors did not return to the site. Thus, this brings up an important question - who owns the social media conversation when someone leaves a company?
http://searchenginewatch.com/3635256
So I would say the answer to your question, in my humble opinion, is it depends. Some bloggers will be more powerful than the site and some sites will be greater than the sum of their contributors.
![]() |
Similar Threads
- Social Media and Corporate America - A love-hate relationship (Social Media and Online Communities)
- Top 6 reasons companies fear social media, do you agree (Social Media and Online Communities)
- Social Media and eMarketing (Social Media and Online Communities)
- Affiliate marketing and social media (Social Media and Online Communities)
- Do you engage in Social Media? (IT Professionals' Lounge)
- Do social media and online communities have a human cost (Social Media and Online Communities)
Other Threads in the Social Media and Online Communities Forum
- Previous Thread: Twitter 2.0?
- Next Thread: What not to do in social media?
| Thread Tools | Search this Thread |
advertising age amd android apple avatar bluegene botnet broadband browser business cellphone censorship china chips copyright crime data database development dos downloads economy email energy enterprise europe facebook firefox games gaming google government hacker hacking hardware ibm ibm.news intelibm internet iphone ipod itunes law legal linux mac malware marketing medicine memory microsoft mobile mozilla music news openoffice opensource os pc piracy politics porn privacy ps3 recession redhat report research russia satnav search security sex socialnetworking software sony spam sun supercomputer supercomputing survey technology trends trojan twitter ubuntu uk video virus vista web windows windows7 working worm x86 xbox yahoo youtube







