CPM Rates

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Views: 9821 | Replies: 2

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Join Date: Feb 2002

Location: Lawn Guylen, NY

Posts: 10,873

Reputation: cscgal is just really nice

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cscgal

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The Queen of DaniWeb

CPM Rates

May 7th, 2005

I'm very confused what CPM rates to charge for banner advertising. I see a lot of sites are averaging about $5 CPM. On the other hand, most big IT sites (Devshed, The Register, The Inquirer, etc) are charging $10 to $50 CPM. Am I out of line asking for $5 CPM to $16 CPM depending upon the ad position, size, and how targeted it is? Is $16 CPM out of line for a forum regardless of features such as forum-targeting, frequency capping, geotargeting, etc.?

Dani the Computer Science Gal
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Join Date: May 2005

Posts: 13

Reputation: musicnmovies is an unknown quantity at this point

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musicnmovies musicnmovies is offline

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Newbie Poster

Re: CPM Rates

Jul 12th, 2005

I think 5 - $15 CPM is too high for a normal small biz to ads on heavy traffic website.
So for as Google Adsense is concerend I get < $0.5 CPM ads most of the times. So I think u asking for $5 is pretty huge.

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Join Date: Feb 2002

Location: Lawn Guylen, NY

Posts: 10,873

Reputation: cscgal is just really nice

Rep Power: 32

Solved Threads: 108

cscgal

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The Queen of DaniWeb

Re: CPM Rates

Jul 12th, 2005

Well the first thing to remember is AdSense is text based, so that lowers the equivalent CPM that AdWords advertisers are paying to be on your site. In addition, DaniWeb generates a LOT more than $0.50 CPM via AdSense, although it violates their TOS to say exactly how much. In addition, I am targeting large companies to buy DaniWeb advertising