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CPM Rates
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I'm very confused what CPM rates to charge for banner advertising. I see a lot of sites are averaging about $5 CPM. On the other hand, most big IT sites (Devshed, The Register, The Inquirer, etc) are charging $10 to $50 CPM. Am I out of line asking for $5 CPM to $16 CPM depending upon the ad position, size, and how targeted it is? Is $16 CPM out of line for a forum regardless of features such as forum-targeting, frequency capping, geotargeting, etc.?
Dani the Computer Science Gal 
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds

Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Well the first thing to remember is AdSense is text based, so that lowers the equivalent CPM that AdWords advertisers are paying to be on your site. In addition, DaniWeb generates a LOT more than $0.50 CPM via AdSense, although it violates their TOS to say exactly how much. In addition, I am targeting large companies to buy DaniWeb advertising
Dani the Computer Science Gal 
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds

Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
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