Web services if taking off - but has anyone had an actual Coding job - as opposed to using a GUI type program

Define "web services".
If you mean SOAP you're behind the times, SOAP was hyped a few years ago but never took off.
It's used, but nowhere near as much as you'd think from the hype.

the whole "web services" thingy is pretty similar. Many people do it as part of their regular jobs (me included), but I know none who specialise in it simply because it's a wet hen/dead herring/insert your own.

Well I work for my own and I have another point of view... people is used to the applications (.net applications or Windows I mean)... and they don't even know that web can deliver the same with more... so it is about programmers promoting this and doing it the right way.

I do build PHP / Ajax applications and customers love this. So I think there are no job oppenings for things like this because nobody understands that but programmers.

It is a matter of education.