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Million dollar homepages
Everyone know million dollar homepages. They're selling pixels for your advertising. But I do not understand how could so tiny banner (10x10px) increase number of visitors 100 times as they say in their case study. I do not believe, that so many people could click to just that 10x10px area, especially, when there is so huge amount of other banners. Why should so many people choose just that one from hundreds? If that case study is truth, there should be another trick, but how it works?
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I have checked some of them. I have seen the "original" too. I see the idea of the exposure: people do come to see. But I wonder .. how many ACTUALY click those small crowded ads? I have spent like 3 seconds on the site: "Oh, OK, nice. Good idea. Let's move on." .. if many other visitors did the same as I did, methinks some of the people paid for ads that weren't clicked ....
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