Google Patents its Personalized Search

•

What is DaniWeb IT Discussion Community?

You're currently browsing the Search Engine Optimization section within the Site Management category of DaniWeb, a massive community of 391,944 software developers, web developers, Internet marketers, and tech gurus who are all enthusiastic about making contacts, networking, and learning from each other. In fact, there are 3,882 IT professionals currently interacting right now! Registration is free, only takes a minute and lets you enjoy all of the interactive features of the site.

Join our community!

Please support our Search Engine Optimization advertiser: Affiliate Marketing

Thread Tools Display Modes

Views: 1317 | Replies: 0

•

Join Date: Feb 2004

Posts: 196

Reputation: ! ! is an unknown quantity at this point

Rep Power: 0

Solved Threads: 0

! !

Offline

Banned

Google Patents its Personalized Search

Nov 5th, 2005

Personalization of placed content ordering in search results

AbstractA system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.

http://appft1.uspto.gov/netacgi/nph-...DN/20050240580