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What marketing plans should I adopt for a low revenue subject site
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Join Date: Nov 2005
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Newbie Poster
I am in a fix . One of my friends has been in the wildlife conservation field . He has made a site for himself and approached me for marketing plans for his website . The best I could tell him was to diversify content and get a referal program running beside standard SEO techniques.
He wants a break even in about a year . Please could anyone help with this problem of mine .
I dont think wildlife will have a great search count too :eek:
So your advice is indeed required for this .
Please help !!!
He wants a break even in about a year . Please could anyone help with this problem of mine .
I dont think wildlife will have a great search count too :eek:
So your advice is indeed required for this .
Please help !!!
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Join Date: Aug 2004
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Posting Whiz in Training
1. Submit to directories. Get more incoming links and do on-page optimization. Now this is the SEO thing which I am not terribly good at.
2. How about some public relations? Media mentions help.
3. Do some viral marketing. Spread info about wildlife with branded eBooks, pics etc.
4. Generate some controversy.
This is perhaps the best promotion tactic (and a risky one if done wrong).
5. Start blogging and let people spread your word.
2. How about some public relations? Media mentions help.
3. Do some viral marketing. Spread info about wildlife with branded eBooks, pics etc.
4. Generate some controversy.
This is perhaps the best promotion tactic (and a risky one if done wrong).5. Start blogging and let people spread your word.
StreetLessons.com - My Blog about Business, Life & Success!
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Join Date: Nov 2005
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hmmm .. I can give you further information about the site . They indeed sell ebooks and research pics and they have high placed reference sites also .
The problem is the revenue generation . I am afraid that the subject being not so interesting may not draw appreciable traffic . What can i do to make the site earn .
The problem is the revenue generation . I am afraid that the subject being not so interesting may not draw appreciable traffic . What can i do to make the site earn .
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Target your advertising. Use Google AdWords or other pay per click models that are highly targeted.
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Join Date: Aug 2004
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Posting Whiz in Training
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Originally Posted by Creative writer
hmmm .. I can give you further information about the site . They indeed sell ebooks and research pics and they have high placed reference sites also .
The problem is the revenue generation . I am afraid that the subject being not so interesting may not draw appreciable traffic . What can i do to make the site earn .
StreetLessons.com - My Blog about Business, Life & Success!
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Join Date: Sep 2005
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Posting Whiz in Training
Please correct me, I think Adword is effective with big advertising budget.
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Posting Whiz in Training
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Originally Posted by etechsupport
Please correct me, I think Adword is effective with big advertising budget.
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Join Date: Sep 2005
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Posting Whiz in Training
The key point I would suggest to track everything well and set a weekly budget and better to stick with it and make sure you know a keyword is working and most important to know why it is working before you invest more.
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Join Date: Nov 2005
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Originally Posted by etechsupport
The key point I would suggest to track everything well and set a weekly budget and better to stick with it and make sure you know a keyword is working and most important to know why it is working before you invest more.
He suggests that he sells custom made T shirts and other similar stuff through some other site ( by joining an affilaite program or something) .
what I cannot ditermine is to which site(s) should I make him join so that he earns well through the affiliate program ..besides ad clicks .
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Join Date: Jul 2005
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Junior Poster in Training
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Originally Posted by Creative writer
Well , my friend is sort of allergic to PPC campaigns ,since he couldnt do a good PPC campaign for his previous site and it cost him a fortune .
No affiliate program that I know of will hold a candle to a well-managed Google Adwords campaign. So he's proposing some weak alternatives.
The Paypal donation button works well if you actually provide a valuable service.
-Tony
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