Hi,

Given below is a sample row from my customized adwords report.
------------------------------------------------------------
avg cpc =$0.37
cost=$1.10
conversions=2
conversion rate = 66.67%
transactions = 2
cost/transaction = $0.55
total value =2 v
value/cost = 181.80%
value/click = 0.67
sales count = 0
sales value =0

Can you please tell me how 'total value','value/cost' and value/click' has been calculated in terms of the data above?

I have an online shopping website in which I have setup Purchase type
conversion tracking. I have entered value for the (Advanced option:
conversion value) field to be equal to the order value. Can you please
tell me how to retrieve this value in the Adwords report? Why is sales
count and sales value equal to 0 in my report as seen in the sample data
above?


Thanks