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Google AdWords Demographics
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Join Date: Feb 2002
Posts: 12,026
Reputation: 
Solved Threads: 125
There's a new feature for Google AdWords ... You can essentially pick various demographics you wish to target, and the system will create a list of Google Network sites that are popular with that audience. The demographic information comes from comScore Media Metrix.
Well, it's about time 
Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns.
* Gender
o Female
o Male
* Age
o 18-24
o 25-34
o 35-44
o 45-54
o 55-64
o 65+
* Annual Household Income (USD)
o 0-14,999
o 15,000-24,999
o 25,000-39,999
o 40,000-59,999
o 60,000-74,999
o 75,000-99,999
o 100,000+
* Ethnicity
o Any
o White/Caucasian
o Black/African American
o Asian/Pacific Islander
o Hispanic
Children
o Children in household
o No children in household.
Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns.
* Gender
o Female
o Male
* Age
o 18-24
o 25-34
o 35-44
o 45-54
o 55-64
o 65+
* Annual Household Income (USD)
o 0-14,999
o 15,000-24,999
o 25,000-39,999
o 40,000-59,999
o 60,000-74,999
o 75,000-99,999
o 100,000+
* Ethnicity
o Any
o White/Caucasian
o Black/African American
o Asian/Pacific Islander
o Hispanic
Children
o Children in household
o No children in household.
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Join Date: Feb 2002
Posts: 12,026
Reputation:
Solved Threads: 125
I tried using it but it just doesn't work as effectively as keyword-targeting for me. Our forums require a certain level of expertise about the industry in order to participate.
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Join Date: Feb 2005
Posts: 252
Reputation:
Solved Threads: 1
Posting Whiz in Training
Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info.
www.markdavidny.com - just one of my sites I'm trying to boost traffic for ;-)
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Join Date: Feb 2002
Posts: 12,026
Reputation:
Solved Threads: 125
That's what the Google FAQ said 
Didn't get that out of a third party.
Didn't get that out of a third party. Does google plan to roll out the same feature for the search network?
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