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Maximum Bid
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Join Date: Feb 2002
Posts: 12,036
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Solved Threads: 130
What is the most you're willing to bid on a keyword for a ppc campaign? I typically do 5 cents but I'll go as high as 10 cents for my top converting sections. In fact, here's a trick I use. Most people set their maximum bids to 5 cents, 10 cents, or 15 cents. So what I do to one-up the competition is set my max bid to 6 cents or 11 cents. This way, I am effectively bidding in the same pool as all of the 5 cent guys, but I am more likely to be ranked slightly higher for competitive keywords.
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Originally Posted by cscgal 
What is the most you're willing to bid on a keyword for a ppc campaign? I typically do 5 cents but I'll go as high as 10 cents for my top converting sections. In fact, here's a trick I use. Most people set their maximum bids to 5 cents, 10 cents, or 15 cents. So what I do to one-up the competition is set my max bid to 6 cents or 11 cents. This way, I am effectively bidding in the same pool as all of the 5 cent guys, but I am more likely to be ranked slightly higher for competitive keywords.
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Join Date: Aug 2008
Posts: 265
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Solved Threads: 3
Posting Whiz in Training
Good tip there. As my campaign progresses and when I can determine actual conversion rate, adjust the CPC accordingly. As better approach is to base the CPC on your profit margins.
It depends on the keyword. If I got more conversions, then I bid quite higher than in my other keywords.
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Join Date: Dec 2008
Posts: 80
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Junior Poster in Training
I am running Forex and Mortgage related campaigns. My maximum bid for some keywords is $4.10. My customers really want to remain at the top and they are ready to pay anything for that.
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Join Date: Dec 2008
Posts: 80
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Junior Poster in Training
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Originally Posted by OICUAM2
Wow, old thread. Would be nice if we could still bu traffic for 5 cents. I remember those days : )
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2010 FIFA World Cup | UK Magazines | UK Magazine's List
2010 FIFA World Cup | UK Magazines | UK Magazine's List
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