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Plural form of keywords
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Join Date: Feb 2002
Posts: 12,056
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Is it necessary to add the plural form of keywords into an AdWords campaign? In other words, would I need to have keywords: widget, widgets, blue widget, blue widgets, red widget, red widgets, etc?
Dani the Computer Science Gal 
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
I say probably not, although I do not know for sure.
I would figure google has the sense to make it a full word match. Since "widget" is contain within "widgets" it will most likely bring up a match.
I would figure google has the sense to make it a full word match. Since "widget" is contain within "widgets" it will most likely bring up a match.
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Join Date: Feb 2002
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That is what I have always thought. However, I recently received a complimentary Google AdWords optimization, and it included singular and plural of most keywords ... which is why I'm now confused.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
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Originally Posted by cscgal
That is what I have always thought. However, I recently received a complimentary Google AdWords optimization, and it included singular and plural of most keywords ... which is why I'm now confused.
mgru
Last edited by cscgal; Apr 24th, 2006 at 8:08 pm.
Hi there! New to the board!
I spent a fair bit of time doing SEO and PPC campaigns, and only on occasion have I felt the need to add pluralized forms withing my keyword baskets.
That is interesting that they've included pluralizations withing the Adwords optimization thingie the gave you- I wonder if they added it because it was an easy little "tweak" that most people don't take the time to do?
I spent a fair bit of time doing SEO and PPC campaigns, and only on occasion have I felt the need to add pluralized forms withing my keyword baskets.
That is interesting that they've included pluralizations withing the Adwords optimization thingie the gave you- I wonder if they added it because it was an easy little "tweak" that most people don't take the time to do?
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Join Date: Feb 2002
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They added quite a few hundred keywords, and I gave them no minimum saying "I want at least X keywords", so I can't see it being that they just wanted to pad the list. There must be some rationale behind it we're just clueless about.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
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Originally Posted by cscgal
They added quite a few hundred keywords, and I gave them no minimum saying "I want at least X keywords", so I can't see it being that they just wanted to pad the list. There must be some rationale behind it we're just clueless about.
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Join Date: Feb 2002
Posts: 12,056
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I know a lot of people like Wordtracker ... Google's keyword suggestion tool (the one built into AdWords) is all I really rely on.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
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