http://spotlocal.net/searchenginespecialist.htm

Assist in the development, communication, implementation, training and tracking of national and local internet marketing programs; including but not limited to SEO and SEM.

Job Status: Full Time

Apply to:
jobs@spotlocal.net

Key Responsibilities:

Understand and communicate the major factors that influence organic search crawling, indexing and keyword ranking;
Analysis and implementation of SEO best practices for all Spot Local websites;
Work with IT and Marketing team to improve site architecture and page content;
Tracking and analysis of site performance;
SEO Copy-writing skills;
Increase referrals, link popularity, and rankings;
Proactively present program recommendations and quantified benefits in order to advance program goals and objectives;
Create and manage PPC campaigns across multiple search engines;
Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary;
Analyze trends, qualitative and quantitative data to recommend campaign changes and updates;
Keyword research using available internet tools;
Organize and refine keyword list;
Preparation and presentation of weekly and monthly reporting;