pay per click is very usefull, since you can mathematically count output from every dollar you used for your advert.

Pay-per-click tips on Google - The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy. Below are some tips to help you improve your ads:

• Specific and Relevant Keywords - Be specific and relevant to your business and offers. Avoid general keywords - they generate more ad impressions but tend to be less relevant. For example, rather than "flower" consider "birthday roses bouquet". More targeted keywords attract more qualified buyers.
  
  Also, your can increase your ad exposure - without sacrificing relevance - by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.
• Target geographical segments - Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokyo, replace "roses" with "roses Tokyo". This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.
• Target ad delivery with keyword matching options - Google offers different keyword matching options to refine your targeting:
  • Broad match - displays your ad when all the words in your keyword appear in the search query. For example for the keywords "birthday cards" your ad will be shown if users search for keywords "birthday" and "cards" in any order, and even if the query includes other terms.
  • Phrase match - displays your ad when all the words in your keyword appear in the same order, for example "birthday cards". Your ad will also be shown with other terms in the query like "birthday cards for girls" but will not be shown if users search for "cards for birthday".
  • Exact match - displays your ad when all the words in your keyword appear in the same order, and without any other terms in the query.
  • Negative keywords - excludes searches for which your ad would be irrelevant. For example, if your keyword is "birthday cards" and your negative keyword is "-girls", your ad will not be shown if users search for "birthday cards for girls".
  • Choose carefully landing pages - If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure that the destination page on your site fits the goal of the campaign.

Are you promoting your Business Online? Is PPC working for you?
(PPC) Pay Per Click marketing uses paid advertising through search engines where we can target your ads to likely internet customers. When someone searches online for your products or service related phrases, your advertisement comes up on the result page. This PPC advertising can give you huge Sales and also good Returns on Investment (ROI), because your ad goes directly to the need based audiences who want to buy your product/service. When a customer clicks on your ad, the advertising company deducts a payment from your pay per click account. You pay only when someone clicks your ad.
This all seems logical, and may look like a good idea whose time has come. Many retail companies find this method of using pay per click is very profitable.

Be careful!
Pay Per Click marketing might look attractive, but watch out! You could win some sales but lose your whole company!
You MUST know the rules if you want to survive in Pay Per Click marketing:
1. Use Correct Keywords
2. Limit Your Account
3. Monitor Results
4. Assure Your Return On Investment

· Use Correct Keywords
The keyword selection for your pay per click ad is vitally important. Customers for your product go to the search engine and enter a search phrase keyword they think will lead them to your product. But what if your keyword, the one you thought is the perfect keyword, is worlds apart from what most customers use for a keyword? These customers go to your competitor's search page, and click your competitor's ad. No sales for you, but look on the bright side: at least you are not charged the click fee!
But it could get worse. There are other customers out there who are really looking for a completely different product, and they think your perfect keyword will find that other product. They even click on your ad, and then finally realize this is not the product they wanted. Click! There goes your money, with no profit or pay!
The advertising companies are quite happy to charge you high fees for keywords that:
· do not have the slightest association to your product and
· do not have the slightest chance of earning you a profit.
They don't care if you go bankrupt, click by click.

· But we do!
We do complete in and out research work to generate correct and most relevant keywords, developed strictly for various search engines, that identifies the keywords people most frequently use to find products like yours. We run the numbers on many, many keywords for your product and determine which keywords will bring the most sales. Not the most clicks - the most sales!

· Monitor Results
The better Pay Per Click advertising companies, like Google Adwords and Overture have an administration Web page that reports your ad results. Here you can see how well your keywords are performing and how well your ads and Web site are making sales. Because of the huge size of the Internet market, Pay Per Click advertising can bring sudden, enormous changes. You must monitor this page frequently to see if your ads are working or if your credit card bill is skyrocketing. You must be able to tell whether you are wasting money or making profits. Checking the reports is important, but it takes your time and attention away from your business.
We take care of monitoring your reports, and we have the experience to spot problems and opportunities as soon as they occur.

· Assure Your Return On Investment
Return On Investment (ROI) is basically dollars received per dollars spent. You need to have a reasonable idea of how much your advertising dollar will return to you in sales profit. For example, if you are selling a T- shirt at $10.00, and your Pay Per Click advertising fee works out to $5.00 per T- shirt, you are probably losing money. This is what happens to most small businesses when they jump into Pay Per Click marketing.
In the case of the $10.00 T- shirt, we would do these actions for you:
1. Research and test many alternative keywords to decrease the click fees while also increasing the clicks
2. Develop and test the ad-creative to increase the sales per click
3. Monitor the closely to see results of tests
4. If necessary, will come up with some key suggestion on your Web site to increase the sales per click

Do let me know if you need Any Assistance on PPC. My contact mail id- gopi_ppc@hotmail.com

PPC can be extremely risky, so only attempt if you are sure and follow all of the advice the other people submitted! Enjoy!