You'll have far more luck improving your rankings with Google by getting more relevant links to your website. Make sure those links use anchor text with the keywords you hope to rank well for.

It requires no luck to displace a keyphrase competitor; when one decides to outclass them with better crafted content.

SEO strategies that seek externally to empower their content in order to increase web page rankings in the SERPs are not sustainable.

Linking strategists are such desperate opponents, dependant and starving … spare some importance for a blind SEO today ma’am, thank you very much … on their way to the results pages cemetery along with that little green bar they worship so much.

Links will once again return to their rightful places as basic web elements; friendly facilitators for a user experience. Joiner things, innocent Internet binders, never intended to stir such a foolhardy frenzy; toss them around like sprouting money pods hoping with luck to push the linear greenly up one more notch, just fodder for fanatical swine.

They will rise again, links, for the visitor next time. PR is an obsolete factor in the SERPs.

PR is an obsolete factor in the SERPs.

miserable failure

Not a good example due to its incredibly manipulated status and obscure nature. Try another one. I'll do this all night. Show me!

That's a perfect example of links are important in SEO with Google.

You seem to think that external factors are not a part of SEO. You are sorely mistaken. All of the major search engines use external factors, primarily links, in their ranking algorithms and for good reason. On page factors are under direct control of the webmaster and can be manipulated. Off page factors are not under the control of the webmaster and cannot be manipulated nearly as easily. This allows for a more "natural" way to determine a page's relevance.