AdWords - driving up PPC cost?

Please support our Promotion and Marketing Plans advertiser: Get a Free Web Marketing Analysis!
Reply

Join Date: Feb 2002
Posts: 12,043
Reputation: cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light 
Solved Threads: 128
Administrator
Staff Writer
cscgal's Avatar
cscgal cscgal is offline Offline
The Queen of DaniWeb

Re: AdWords - driving up PPC cost?

 
0
  #11
Sep 28th, 2006
I believe you can use the meta tag for your desired functionality:
<meta name="robots" content="noarchive" />
but I am not 100% whether this doesn't cache your pages but still indexes them.

Adding disallow: googlebot to your robots.txt file makes Google completely ignore you.
Last edited by cscgal; Sep 28th, 2006 at 3:54 pm.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Reply With Quote Quick reply to this message  
Join Date: Dec 2004
Posts: 1,655
Reputation: tgreer is an unknown quantity at this point 
Solved Threads: 35
Team Colleague
tgreer tgreer is offline Offline
Made Her Cry

Re: AdWords - driving up PPC cost?

 
0
  #12
Sep 28th, 2006
We'll see. Added to my forum. Thanks.
Reply With Quote Quick reply to this message  
Join Date: Jul 2006
Posts: 19
Reputation: Shoryuken is an unknown quantity at this point 
Solved Threads: 0
Shoryuken Shoryuken is offline Offline
Newbie Poster

Re: AdWords - driving up PPC cost?

 
0
  #13
Sep 28th, 2006
Despite the fact that big advertisers can drive up the cost some, Google is still by far the most democratic when it comes to sharing their ad space where the sponsored links are concerned. Even if you spend twice what everyone else does you're not guaranteed that first spot everytime. Better than Yahoo where you can see who's outbidding you and exactly how much they're spending per click.
Reply With Quote Quick reply to this message  
Join Date: Sep 2006
Posts: 14
Reputation: Linday333 is an unknown quantity at this point 
Solved Threads: 0
Linday333 Linday333 is offline Offline
Newbie Poster

Re: AdWords - driving up PPC cost?

 
0
  #14
Sep 29th, 2006
Here is the gist of most of the replies I have received on this subject:

"The minimum bid, also known as the minimum CPC, is the least that one can pay to have an ad appear for a particular keyword in a particular account. It is very important to know, however, that one's minimum bid is entirely unrelated to how many other advertisers are using the same keyword. Instead, since August of 2005, the minimum bid has been quality based. To put it simply, the higher the Quality Score of a keyword, the lower one's minimum bid will be for that keyword."

I have to admit, it's Greek to me...
Reply With Quote Quick reply to this message  
Join Date: Dec 2004
Posts: 1,655
Reputation: tgreer is an unknown quantity at this point 
Solved Threads: 35
Team Colleague
tgreer tgreer is offline Offline
Made Her Cry

Re: AdWords - driving up PPC cost?

 
0
  #15
Sep 29th, 2006
It's called "double-talk". If you can fill normal sentences/paragraphs with terms that you never define and that no one really understands, you can:

1. Satisfy the public's demand for answers without really providing any and,

2. Provide gainful employment for people who claim to understand the terms and for a small fee will put them into practice for you.

In all cases where you encounter double-talk, the proper interpretation is "this is something that makes us obscene amounts of money, and so we simply aren't going to explain it to you."
Last edited by tgreer; Sep 29th, 2006 at 10:20 am.
Reply With Quote Quick reply to this message  
Join Date: Feb 2002
Posts: 12,043
Reputation: cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light 
Solved Threads: 128
Administrator
Staff Writer
cscgal's Avatar
cscgal cscgal is offline Offline
The Queen of DaniWeb

Re: AdWords - driving up PPC cost?

 
0
  #16
Sep 29th, 2006
Ahh, the joys of George Orwell. As I understand it, your position in AdWords is based on a formula which combines both the amount of competition, the bids of competing ads, and the CTR of your ad.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Reply With Quote Quick reply to this message  
Join Date: Dec 2004
Posts: 1,655
Reputation: tgreer is an unknown quantity at this point 
Solved Threads: 35
Team Colleague
tgreer tgreer is offline Offline
Made Her Cry

Re: AdWords - driving up PPC cost?

 
0
  #17
Sep 29th, 2006
Orwell, definitely! I'm also struck by certain passages in Plato's Republic.

"If, though unjust, I acquire the reputation of justice, a heavenly life is promised to me. Since then, as philosophers prove, appearance tyrannizes over truth and is lord of happiness, to appearance I must devote myself. I will describe around me a picture and shadow of virtue to be the vestibule and exterior of my house; behind I will trail the subtle and crafty fox."

He even talks about SEOs and Matt Cutts:

"With a view to concealment we will establish secret brotherhoods and political clubs. And there are professors of rhetoric who teach the art of persuading courts and assemblies; and so, partly by persuasion and partly by force, I shall make unlawful gains and not be punished."

Someone at Google clearly knows the classics!
Reply With Quote Quick reply to this message  
Join Date: Feb 2002
Posts: 12,043
Reputation: cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light 
Solved Threads: 128
Administrator
Staff Writer
cscgal's Avatar
cscgal cscgal is offline Offline
The Queen of DaniWeb

Re: AdWords - driving up PPC cost?

 
0
  #18
Sep 30th, 2006
You're hopeless.
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Reply With Quote Quick reply to this message  
Join Date: Dec 2004
Posts: 1,655
Reputation: tgreer is an unknown quantity at this point 
Solved Threads: 35
Team Colleague
tgreer tgreer is offline Offline
Made Her Cry

Re: AdWords - driving up PPC cost?

 
0
  #19
Sep 30th, 2006
Originally Posted by cscgal View Post
You're hopeless.
It's impossible to hide the affection with which you say that.
Reply With Quote Quick reply to this message  
Join Date: Feb 2002
Posts: 12,043
Reputation: cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light cscgal is a glorious beacon of light 
Solved Threads: 128
Administrator
Staff Writer
cscgal's Avatar
cscgal cscgal is offline Offline
The Queen of DaniWeb

Re: AdWords - driving up PPC cost?

 
0
  #20
Oct 4th, 2006
You know I love ya, tgreer. That isn't to say that I don't tend to disagree with you more times than not, but ... eh, what the hell!
Dani the Computer Science Gal
Follow my Twitter feed! twitter.com/DaniWeb
And if you're interested in Internet marketing there is twitter.com/DaniWebAds
Reply With Quote Quick reply to this message  
Reply

This thread is more than three months old.
Perhaps start a new thread instead?
Message:



Other Threads in the Promotion and Marketing Plans Forum
Thread Tools Search this Thread



About Us | Contact Us | Advertise | DaniWeb | Acceptable Use Policy | RSS Feed

©2003 - 2009 DaniWeb® LLC