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Join Date: Sep 2005
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Posting Whiz in Training
Good keep it up! the domain name is working hopefully there.
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Join Date: Jul 2005
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Junior Poster in Training
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Originally Posted by etechsupport
Those are good points, but most of people are already doing that, I am in need of some tips that make a site clickable and to increase overall the conversion rate.
- Remove barriers to entry. When I put my site up for review on a few Webmaster forums, one thing I heard was that my registration form was too long. I found a mod called Simple Registration, which shortened my phpBB registration form down to only 3 or 4 required fields.
- Provide services. Forums alone usually don't draw in a lot of people. But if you target a niche and provide relevant tools, some of the people using the tools will spill over into the forums. And some tools will draw back people who left the forums. Daniweb obviously does a good job of this.
- Replace fees and subscriptions with Adsense and Paypal donations. Of course, you need to be sure that your revenue is covered by the switch. For me, it was a financially positive result. No one was subscribing, so the community was stagnating, so no one was subscribing, and so on. Free access not only increased participation, but subscriptions too (subscription fees are now just voluntary Paypal donations, but about 1% of my membership does this, which is better than the 0% I had before).
- Remove confusing areas. Some traffic reporting tools can help by showing you the top exit pages. I did more. I installed Email on Errors (for phpBB) and I tweaked it so that I would get email whenever ANY message was displayed to the user, not just errors. What I found was that certain messages were displaying over and over for some users. I started to step through the process, and realized that phpBB has some unhelpful status messages, and/or refreshes the page before you can read them! So potential members were getting stuck. I then created a Usability Tweaks mod to improve the situation.
- Provide a clear overview of benefits. People are hesitant to sign up even for free stuff. They worry that you'll spam them or that the service isn't everything they hoped. On Publisher Database I created 3 colored boxes that link visitors to overviews of the 3 major features. I keep the text short, and provide big thumbnails that link to big screenshots. I also created a privacy policy. Now that it's there, I'm not sure how much that helps, but people did mention it when I asked why they weren't signing up.
- More targetted ads. If you want better conversions, get better visitors. When I started doing Adwords on Google, I created one all-encompassing ad, and about 40 general keywords. It worked, but my clickthroughs were low, and visitors were only partially interested. Now I have about 20 ad groups, each with very specific ads, and incredibly specific keyphrases. Most ads only get 20 to 100 views a week, but they have 50% clickthroughs. And when people get to the site, they are there because it's very, very close to what they were looking for.
- Refresh the call. In Sales, that means you don't leave the customer hanging on the phone. Every few minutes, you give them a status update. How do you do this on the Web? Use email. At a basic level, get the forum option, "notify me of replies" enabled by default. For phpBB, I wrote the Change Subscription Default mod to do exactly that. But you can do more. Create a newsletter or come up with something that you can send to members 3 or 4 times a year, to keep them connected to the community.
- Viral marketing. Do you have the "email a friend" feature enabled on forum topics? Let word of mouth work in your favor.
-T
Last edited by cscgal; Dec 18th, 2005 at 3:01 pm. Reason: URLs snipped to comply with forum policy
Publisher Database - tools & forums for writers
Outshine - geek blog & free phpBB mods
What Do Women Want? - dating advice for men, from women
Outshine - geek blog & free phpBB mods
What Do Women Want? - dating advice for men, from women
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Join Date: Sep 2005
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Posting Whiz in Training
Well, In fact my point is about the motivational factors that intend a visitor to click.
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Originally Posted by etechsupport
Well, In fact my point is about the motivational factors that intend a visitor to click.
With an icon and a text, visitors have a good idea about the website they're going to visit. If you're a webmaster, you may be interested by website templates or hosting, if you like music, you may visit the music websites, etc. According to the stats, those who don't quit immediately will click once or twice.
On << url snipped >> you can see all the clicks (I track them). With an appropriate icon and text, you can get new visitors, regulary.
The website has been running for two months and I have enough feedback to warranty 10,000 visitors for each icon (so a CPC of $0.01).
Regards, S.
Last edited by cscgal; Dec 29th, 2005 at 4:31 pm. Reason: No site specific talk in this forum
I contacted two relatively large sites that were shutting down their forums and asked if they would refer their members to my site. And they did. 
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Join Date: Sep 2005
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Posting Whiz in Training
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Originally Posted by Serious
This is just statistics. The website receive many visitors every day, some won't be interested to click (from the stats, it seems 40% quit the site immediately), some will quickly look at the icons and select one or two, and some visitors will also explore the other pages.
With an icon and a text, visitors have a good idea about the website they're going to visit. If you're a webmaster, you may be interested by website templates or hosting, if you like music, you may visit the music websites, etc. According to the stats, those who don't quit immediately will click once or twice.
On << url snipped >> you can see all the clicks (I track them). With an appropriate icon and text, you can get new visitors, regulary.
The website has been running for two months and I have enough feedback to warranty 10,000 visitors for each icon (so a CPC of $0.01).
Regards, S.
Well, I think high ranking in search engines is not only important for getting new visitors but also important for retaining visitors as most of the them are using bookmarks your site as well.
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Originally Posted by etechsupport
Well, I think high ranking in search engines is not only important for getting new visitors but also important for retaining visitors as most of the them are using bookmarks your site as well.
PS: I'm trying to developp a social online bookmark site, I will probably introduce some kind of ranking in the future. Right now, the rank is based on rating done by the users.
No, I can not give you a link to this site, it would be snipped
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