When Earl Jordan saw the blinking money icon in his tyBit(TM)

toolbar he couldn't believe he had won cash just for being a

tyBit(TM) subscriber. "I read about the loyalty program but never

thought I would win," said Jordan. "Now when I search it's like

online gaming and adds excitement, the extra $100 will come in handy

over the holidays. I started using tyBit(TM) to search several

engines quickly and securely, and it's Freeware." tyBit(TM)a

client-side search application, scheduled for full launch in 2008,

randomly awards money to users. "If a subscriber uses tyBit(TM) and

a money icon starts blinking, they've won $100....it's that simple,"

said Clarence Briggs, tyBit(TM) CEO. "Users are rewarded by a

superior search experience and a cash-bonus that we've set-aside

dollars for." Briggs indicates that the next release includes the

Ad-Management and Partner-Module Betas. He also said tyBit(TM) users

will receive their own personalized social-networking dashboard,

like myspace.com or facebook.com, with email, IM, video player,

blogging, and anti-spyware.
tyBit(TM) also announced its adScriber(TM) Program where tyBit(TM)

subscribers receive free advertising on tyBit(TM). "This is an

interesting approach to search advertising," said William Presley,

OSL Search Analyst. "Businesses can barter for targeted

advertisements - instead of paying money for ads. Search usage is

traded for advertisements." During Beta, adScriber(TM) ads are

displayed on a run-of-site basis including video ads. "While not yet

keyword relevant, this allows small businesses unable to afford pay

per click (PPC) advertising a chance to get started. This is

obviously a market stab at Google's affiliate or adSense(TM) model,"

said Pressley. Company officials claimed the drive behind tyBit(TM)

was their dissatisfaction with the search industry's PPC & affiliate

models susceptible to click fraud. Their click fraud experience with

Google and the Fayetteville Observer Newspaper led to class action

litigation.
Briggs believes the definitive solution to click fraud and a search

market alternative is tyBit(TM). "Our partners aren't getting their

share of online advertising dollars but they have the subscribers.

They want fairness, customization, accountability, and transparency.

We can deliver this with tyBit(TM) and a 40% revenue share - a deal

you can't find anywhere else.'' Briggs said that's why tyBit(TM) won

Best Product Runner Up at the Channel Partner Expo Show in Las Vegas

and has jammed its partner pipeline with over 40 Telcos, Carriers,

ISPs, media companies, MLM, OEMs and various other subscriber-based

organizations to include non-profits seeking to be tyBit(TM)

partners.
Company officials said prospective partners represent a staggering

45 million-plus tyBit(TM) users. "The reason is simple", said

Kitti-Jo Finch, GM of tyBit(TM). "It generates value for

subscribers, partners, and advertisers." Company officials say

tyBit(TM) accelerates search, increases relevancy, personalizes

results, and integrates text, video and other media ads. It also

ferrets local content based on a subscriber's actual location,

provides privacy displaying results in a single window - desktop or

PDA. From holiday shopping to election results, tyBit(TM) finds it."
"Continuing to add user and advertiser centric features keeps us

using it," said Ken Rivers a recent tyBit adScriber(TM). "Since

becoming an adScriber(TM), we have received several free leads,"

said Rivers. I signed up because AIT (www.AIT.com) web hosting and

domain registration customers were offered free advertising on

tyBit(TM)". This release integrates the tyBit(TM) toolbar into the

entire Microsoft Office Suite of applications. "Microsoft Office is

most ubiquitous desktop suite out today, it seemed only fitting that

we integrate it. A user can search from any Office application" said

Finch. "With tyBit(TM) if you need an image for your Power Point

presentation, you search for your image and drop and drag it from

tyBit(TM) right into your presentation."
What is the future of Internet Search? According to Microsoft,

people search for 11 minutes before finding what they want - half

give up, abandoning their search. However, the Search business is

booming with newcomers challenging the likes of Google and Yahoo

including Collarity, Hakia and Powerset. "You need different tools

to solve different problems," said IDC analyst Susan Feldman.

tyBit(TM) represents a paradigm shift away from the centralized

search engine model to a patent-pending client-side application that

uses grid computing, distributes web crawling, indexing, and browser

content delivery quickly and securely to users. "We had to un-think

the current model of Internet search and invent something that could

compete against Goliaths," said Briggs, the Army Infantry Veteran.

"tyBit(TM) is our David."