Hi, Bill. I'm Tim Callan, the guy quoted in this posting, and I think the issue you raised is a good one that deserves a response. The issue is, how do six or seven thousand e-commerce sites with EV compare to the millions without? I have written a full posting on this topic on my blog, which is dedicated to the SSL technology platform and its developments (
https://blogs.verisign.com/ssl-blog/...stems_are.php), and I'll direct interested parties to that posting for the full discussion. Abbeviated version appears here.
The short answer is that not all Web sites are the same. Some of them enable business interactions containing sensitive information such as credit card numbers, account logins, and personally identifiable information that could be used for identity theft. Some ask you to download and install software. Sites like these are the ones that put consumers at risk of a variety of online crimes, and those are the sites where EV SSL is being adopted. When you look at deployment across that subset of the full selection of Web sites out there (and consider the sort span of time these certificates have been available), adoption actually is quite strong. Every day tens of millions of people are going to Web sites and seeing green bars on their computers.
So I'm not worried about that. EV SSL at this stage is pretty well accepted as a best practice and is well on its way to becoming the norm.
One other minor point of clarification: EV SSL is not VeriSign's invention. It's actually a new open standard that was created by an industry standards body called the CA/Browser Forum.
Cheers,
-tlc