Probably just unstable.
A 30% overclock is quite a bit. I'm assuming you didn't change the vCore (voltage going to the cpu) ?
When you run a cpu faster than what it's intended for, you usually have to give it a bit more juice.
There's always the possibility you've reached the limit for the cpu as well.
Try to find the max overclock for your cpu, keep increasing the overclock slowly until you find the last point at which it'll boot.
I haven't used that util so I don't know how it works. Are you running a divider on your memory or does it do that automatically? If it doesn't and you aren't, the RAM may be trying to run too fast for it's own good.
Well before I used the ASUS AI OC feature I used CPU-ID to examine the CPU information. Before overclocking I was at 3.0GHz, voltage 1.6, FSB 200MHz, multiplier x 15, Bus 800MHz, idle temp 27.5.
It appears that overclocking using this utility raised the FSB to 240MHz, with a BUS speed of 960MHz and upped the voltage to 1.680v, idle temp is up slightly to 30-31c.
Is there anything else I should check. I think 3.6GHz is fast enough for now.
Thanks