The New York Times ran an interesting story yesterday with the title of Another DVD Format, but This One Says It's Cheaper . Essentially, a London based company has come up with an alternative to Blu-Ray just when you thought that particularly bloody consumer battle had been laid to rest. The HD VMD, or Versatile Multilayer Disc, promises to be just as good as Blu-Ray on image quality but a lot more pleasant on your wallet. Forgive me for saying so, but wasn't that what HD DVD promised and failed to succeed in the marketplace with the backing of Toshiba? I fail to see how a small UK outfit can do better, to be honest.