1,105,363 Community Members

Study: People comfortable disclosing info on sketchy-looking sites

Member Avatar
Reputation Points: 0 [?]
Q&As Helped to Solve: 0 [?]
Skill Endorsements: 0 [?]
 
0
 

When participants of a recent study were asked to share sensitive information on two different online surveys -- one designed to look unprofessional and the other backed by a major university -- the participants were more likely to share private information on the unprofessional-looking site. pop up ads.jpg Researchers from Carnegie Mellon released yesterday some of their findings , which will be published in the Journal of Consumer Research. The study found that "many consumers need help recognizing when their privacy is compromised," according to the release.

"How can we make sense of the contradictory attitudes that individuals display toward privacy—from the seemingly reckless willingness of some to post personal and even incriminating information on social network sites, to the concern people express over the range of information being collected about them and the way it's being used?" wrote authors Alessandro Acquisti, Leslie K. John, and George Loewenstein of Carnegie Mellon University.

The study that compared surveys on a professional versus unprofessional site raises some serious concerns about consumer awareness. The headline for the unprofessional-looking site read "How BAD Are U???" with red lettering and even a cartoon devil. The counterpart to that survey stated that it was administered by the Carnegie Mellon University Executive Council Survey on Ethical Behaviors and, instead of a cartoon logo, it displayed the university crest.

The experiment asked the participants if they had partaken in different behaviors. As it turns out, people who took the "How BAD Are U???" survey were more honest and forthcoming in their responses.

"People seem naturally comfortable disclosing personal information on unprofessional websites—which are arguably more likely to misuse it," the authors wrote. "The present research raises issues about people's ability to navigate these complexities in a self-interested fashion."

The Carnegie Mellon study is titled "Strangers on a Plane: Context-dependent Willingness to Divulge Sensitive Information," and it will be printed in the February 2011 edition of the Journal of Consumer Research.

Photo by Pascale PirateChickan on Flickr. Used under Creative Commons License.

Attachments pop_up_ads.jpg 147.24KB
LastMitch
Deleted Member
 
0
 

The study that compared surveys on a professional versus unprofessional site raises some serious concerns about consumer awareness. The headline for the unprofessional-looking site read "How BAD Are U???" with red lettering and even a cartoon devil. The counterpart to that survey stated that it was administered by the Carnegie Mellon University Executive Council Survey on Ethical Behaviors and, instead of a cartoon logo, it displayed the university crest.

It depends how much publicity you want for yourself.

Everyone wants to be famous.

Kinda like those attention seekers.

Right now this day and age, it's not going to change any time soon.

I'm a very private person. So no one can put my picture on any website or online.

You will only see my Daniweb Gravator.

Member Avatar
ellena980
Junior Poster
100 posts since May 2013
Reputation Points: -6 [?]
Q&As Helped to Solve: 4 [?]
Skill Endorsements: 0 [?]
 
0
 

I am not agree with you all want to see professional good designed site.

Member Avatar
Ancient Dragon
Achieved Level 70
27,641 posts since Aug 2005
Reputation Points: 5,232 [?]
Q&As Helped to Solve: 3,037 [?]
Skill Endorsements: 115 [?]
Team Colleague
Featured
Sponsor
 
0
 

"People seem naturally comfortable disclosing personal information on unprofessional websites

Those are probably the same people who post prolifically on FaceBook and MyPage.

You
Post:
Start New Discussion
View similar articles that have also been tagged: