I currently have adsense, but I am looking into getting custom purchased ads. But how do I reach the advertisers? What advertisers do I contact and how?
I had around 60000 impressions in December.
Please let me know your thoughts.
Michiel
first
objective is to determine the primary target .. established a lifelong friendship with someone you had contact.. show competetiveness in budget.. ofcourse
ahihihi...
Practically a Master Poster
603 posts since Jan 2009
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I agree that to replace Google's contextual ads you would have to seek out relevant or similar businesses. Create the ad slots on your site ahead of time. Then place something like "Advertise Here" in each slot with a link going to a page explaining your ad services. On that page you should have a screenshot of your traffic stats. Make your rates reasonable taking into consideration the global economic problems. Place the ads in good spots so the customer generates good sales and you can get repeat businesses from them. Some forums have marketplace sections where you are allowed to post offers. Make sure you follow their rules and even build up some reputation by making useful posts there first. That could get you some of your first advertisers. You might even want to use an ad rotation script so you can support ads for several companies.
vectro
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Agree with Bob, targetting the correct audience will benefit alot. For example if you target cars, go further down to ford, mondeo and others.
blackpooldanny
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60000? It's pretty good Mike. B2B or B2C? If B2B we could monetize you, big time! :-)
Well, on a serious note I would start with any ad network of your chose and then slowly you can start selling directly to improve your ROI. It's nor easy to sell ads directly thou, as competition for advertising dollar is huge. But.... everything is doable.
IdeaAlex
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OpenX is a great automated ad management system and it's free. Takes some time to set up and probably only worth it if you have a portfolio of sites.
newviewit.com
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