In regards to best, think of the strategy that will get you the most targeted visitors, this will be your best strategy.
InsightsDigital
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Of course I am tempted to say that our model is the best ( because it's purely performance based) , but then it wouldn't be modest :-)
Well, there is no cookie cutter to answer to the question and give the best, of course. "The best" for a company with $10 budget significantly differs from "the best" for a company with $100K marketing budget. "The best" for content site is not "the best" for product site.
The mantra is always engagement and reward for spreading the ward... either emotional or material. Give your user a cookie (but not any, one he wants) and he will sell for you better then your own sales team or investors whose dollar is in the game.
IdeaAlex
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