What is CPD??
Can you clearly state what it is actually for.

CPD (Cost Per Deal) is a new online advertising model fro high ticket products and service offerings. Deal size vary from $5K to $500K. Affiliate commission vary from $1,000 per deal to $50,000 CPD, in some cases higher..

Here is some information about it:

Until now there have been four primary on-line advertising models widely used by online marketers:

- Pay Per Impression. CPM model.
- Pay Per Click. CPC model.
- Pay Per Lead. CPL model.
- Pay Per Action. CPA model.

We've introduced a new CPD model (specifically tailored for B2B companies - both the process and technology are different form traditional affiliate marketing.

CPD (cost per deal) model is supported by a relevant tracking technology. It is extremely beneficial for both advertisers and on-line publishers. For advertisers it’s a new performance marketing opportunity. For publishers it’s a new avenue of traffic monetization.

CPM/CPC/CPL models rely on budgeted advertising dollars. CPA is the only model that reduces the risk of low conversion because it is based on performance only (sales). While this opportunity is available for consumer products, and a limited number of business products and services that are sold on-line, it is absolutely not suitable for companies that close business off-line, or those that don’t rely on Web-based shopping carts for accepting payment. These companies usually have a long sales cycle or they market highly priced products and services.

A CPD provider addresses this problem by integrating the traditional tracking methods used by affiliate marketing with a system of tracking sales information as a customer moves through the sales pipeline. All information about the sale, such as the probability of closing, what part of the sales pipeline the customer is in, and other information is now available for reporting to affiliates.

The visibility into the sales pipeline is delivered to affiliates, allowing them to understand the potency of their promotion efforts and the likely gains they will experience.

The process is as following:

- the publishers drive traffic to our advertisers' landing page/web site
- we capture a lead and send it to our CRM system that we provide the client with
- the clients' sales team closes the sale
- status of leads show up in our reporting system that affiliates access to see the progress the campaign
- we are paid commission on each closed deal and pay to our affiliates

The technology is patented and tailored to provide full transparency in this mutually profitable for all parties relationship.

It's a great model to motetize blogs, information sites, directories, social networks, classifieds, magazines, newsletters, email opt-in lists, as well as opportunity to run PPC campaigns for PPD (pay per deal) advertisers with high return.

Your post was great. Thanks so much for the crash course.

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