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Consumers Trust Virtual Friends and Strangers The Most - Reviews Matter

This new finding released by Nielsen reflects that consumers trust virtual friends and strangers' reviews the most. Thus, for business owners, this means that one has to pay constant attention and minimize risk damage to what reviewers have written about your service or business. One interesting statistic was regarding trust towards ads before movies. People may find it more annoying than helpful and this question should be researched as well if it affects the ROI.

Attachments trust_in_advertising.png 64.18KB
InsightsDigital
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I tried to check the slides but it taking lot of time to load...

bobchrist
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456 posts since Jan 2007
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Do you mean the slides on my site? Some of the slides are very easy to load - the ones that are not slides take forever to load. If you mean the picture above, it supposed to immediately pop up.

InsightsDigital
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Thanks

nice
buddy for all the information.

SNIP

ajit1984
Newbie Poster
13 posts since Jul 2009
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Does anyone on this board think that review sites have actually helped their business? I perhaps will make this into a thread.

InsightsDigital
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It is rightly reported. Internet is full of designed remarks, biased comments, and promotional reviews. People come to know the reality when they believe and use the recommended product and services. So, it is always better to get the feedback from the real users instead of from professional writers.

shubh09
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52 posts since Jun 2009
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This new finding released by Nielsen reflects that consumers trust virtual friends and strangers' reviews the most. Thus, for business owners, this means that one has to pay constant attention and minimize risk damage to what reviewers have written about your service or business. One interesting statistic was regarding trust towards ads before movies. People may find it more annoying than helpful and this question should be researched as well if it affects the ROI.

Just form a common users's experience, I would say I also got the habit of reading strangers' reviews when I download or buy something.

So, we have to work on our own quality not just the fake review, to build the reputation.

Wasser
Junior Poster in Training
55 posts since Jul 2009
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This article has been dead for over three months

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