Did the Recession Affected your Advertising Sales Strategy?

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I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well.
http://adage.com/mediaworks/article?article_id=138852
So have you personally have seen effects of the Recession on your advertising spend?

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