I've always heard all these great success stories about YPN and how the revenue potential is more than double AdSense. The concensus has been that you get fewer clicks but the CPC and eCPM is much higher in the end. However, after trying it out for myself, I'm horribly disappointed. It seems to be performing like crap compared to AdSense. Could anyone who has used both shed some light on the situation?
I think that yahoo and google got their own pros and cons. Google have been around for years while yahoo just get started. So yahoo has a lot to catch up. The good thing about the publishers is that they are more options for them to choose from. It is a win-win situations.
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