Hey guys, first timer here, so I appreciate any help you can offer.

My partner and I are currently running a very undervalued website. And by undervalued, I really mean Google Adsense isn't giving us quite enough money for the type of traffic we're pulling in.

So let me tell you some numbers.

Our site is bringing in about 1.2 million unique visitors per month and it's been growing about 100k uniques per month. According to Adsense, our averages for May are as follows:

CPM: 0.17
Impressions: 11,149,457

Now, I've done alittle research and apparently, that CPM should be more like 1.00. I'm not quite sure what we're doing wrong, and any advice would be greatly appreciated.

Our demographics tend to be male and female of the ages 15-24.

So my question (or questions) for you are, are we really undervalued? If so, what numbers (in terms of CPM) should we actually be doing? Should we ditch Adsense to run our own advertising system?

Also, based on 1.2 uniques a month, if someone wanted a static text link on every-single-page, what would you suggest we charge them?

Thanks for your time, and thank you for any help you can contribute.