Hi, welcome to DaniWeb. There are two different ways to sell advertising. When advertising is sold on a CPM basis, that is cost per thousand impressions, and there is a fixed rate for every 1,000 impressions. When advertising is sold on a CPC basis, that is cost per click, and money is made only when ads are clicked on. Google AdSense follows the CPC model. There are other ad networks and ad agencies such as Tribal Fusion, ValueClick, Burst!Media, etc. which operate on the CPM model.
Last edited by cscgal; Sep 1st, 2006 at 8:54 pm.
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