As with anything, it depends what your revenue model is. Do you plan on selling advertising? Monthly subscriptions? If you're selling a product or service, what is your conversion rate?
Since you're posting in the Advertising Sales Strategies forum, I assume that revenue is generated by selling advertising. Do you sell text links? Fixed-rate sponsorships? Are they exclusive? Banner impressions?
Through banner advertising, I suspect that 1,000 visitors a day should be able to pull off just shy of $100 a month. If you have a high quality audience and the ads are extremely targeted, perhaps as much as $200.
Last edited by cscgal; Jan 25th, 2007 at 4:11 pm.
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