I believe they are not a network but instead simply a company which produces DART, an ad server. In other words, as a publisher, you would pay them for their DART service to serve advertising you sell yourself.
cscgal
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I understand what you want. But DoubleClick doesn't offer that. :) In other words, Gizmodo pays DoubleClick to be their ad server and host the actual advertisements that they sell, just as you pay your web host to serve your website pages which you create.
cscgal
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Well if you pay DoubleClick then they will host your own advertisers. :)
On a very busy site, it takes a lot of server resources and bandwidth to deliver all of the advertisements in a very speedy fashion. A lot of people (myself included) choose to outsource that to companies such as DoubleClick so that our web servers need not worry about constantly serving Flash animations and eating away all of our bandwidth.
cscgal
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cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
DoubleClick is an ad server. If you don't know what that is, you most likely don't have a need for one.
If you have a site and want to make some money from advertising, try Google AdSense.
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
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