Today is the world of Internet, and you better market your service thru advertising on web. I don't trust printmedia much. Through printmedia you can reach upto a limited human readers, but through internet marketing you can reach each corner of the world and can get more benefits from it.
Well, yes, it is the world of Internet, I agree on that. But there are still bestsellers and people do still read the news and magazines. Yes, the numbers are declining, but for the most part, you can still reach people with that type of media.