I think any cart that makes you sign up to see the demo is fishy. Looks like lots of features but i am to lazy to sign up to demo it. If i do sign up are you going to sell my name to a spam list?
You can try cs-cart - it's quite simple. If you need to move fm oscommerce you can try web service cart2cart. It automates the migration process http://www.shopping-cart-migration.com
It's quite hard to tel which store builder is "best" since it may depend on your exact needs. What are the cons of ashop, in your opinion?
My own ecommerce software choice is X-Cart. Their new version, 4.2, is filled with many decent features. Perhaps you might look at their demo and see if it will work for you.
try inspire or magento just thought i throw that out there
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