Online stores can advertise on TV, but it is not as easy to measure the results with a TV ad as it is with Internet ads.

true
I thought of some:

affiliate marketing
swapping links
and cost per click advertising such as Google Adwords

1. Get your site.
Search for the best Internet directories and that your site exists. This is the simplest and most effective free website promotion tactic website. Start with this step and the rest of the good things will follow.
Just do not forget to prepare your website and everyone a better chance to spruce accepted in the directory of your choice.

2. Know your forums.
One reason why forums are created to promote free website for all. Log in, post actively, let them know about your site in each position and attract instant visitors.

3. Write a press release.
Their prowess and start writing a press release announcing your site! This is a free website promotion tactic that you can do at any time. Write a short paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come soon!

4. Be kind online.
Free website promotion means you need to be friends with other webmasters. Why you ask? Thus, they can link immediately! Establish contacts and never tire of requests and exchanges.

5. Write an article.
Suppose your site is on your travel agency. Write an article about the benefits of traveling or the hottest travel around the world. In the last paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Let everyone know about your site.
What site is free, without the promotion by word of mouth? enter your website, its URL and features conversations and let the good news spread from one mouth to another!

7. Make a banner ad.
Make a banner for your site and ask any other webmaster to do the same for your site. Then swap!

8. Take a free online promotion of websites.
Yes, there is promotion of free website tutorials. But you do not know, you can take a free promotional website to help you follow? Part of promotion is free to register on the website or newsletters.
When you make a website, you need not pay anything to promote it. Just read - is there such a thing as promoting free website!

The most popular way to advertise your online business is through PPC/CPC marketing. then affiliate marketing is an excellent vehicle to advertise your e-commerce site.A good way to get your online business noticed is by placing a link to your web site on supplier and distributors web sites. We've all heard about Facebook, MySpace, Bebo and other community web sites. These are collectively defined as part of Web 2.0, a generic way of describing an evolution in the way the Internet is used.

Hello! Here are some of my tips:

1. Forum Signature
2. Article Submission
3. Directory Submission
4. Press Release
5. Blog Commenting

I hope it will help you promoting your website.

There are many ways to market the e-commerce website. Below are some ways to advertise.

1. Advertise on Craigslist.org . Your post will remain active for only 10 days and you must submit to one city and category at a time. Also, you can include photos and/or advanced HTML in your ad.

2. Write a press release and publish it for free to the top press release site like prweb.com, prfree.com and openpress.com . If you are ready to pay then paid submissions will get you more views, listings in the search engines in very less time, and the access to post photos and keep track of your stats.

3. Submit your site[s] to the top most web directories. Directorycritic.com, directoryrecap.com contains the list of web directories.

4. Search engine position is very important for an eCommerce site. While advertising follow the following points: 1. Your Web site title. This should be approximately 7-12 words. 2. Description. Have 3 different descriptions of varying lengths. 15 words, 25 words, 100 words. 3. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others.

5.Write articles on your products & service you provide. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials.

6.Exchange links with other sites that have quality information & PR and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites.

7.Free classifieds. These can sometimes get you listed in the search engines, but don’t expect too much response from them.

8.Offer a freebie. For example, if you have an eBook for sale, you won’t give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount.

Go thru these techniques, sit back and watch your business growing.

thanks guys

I put in another vote for writing and submitting articles, least to get the back links.

Another one that might sound odd is rss. I hooked up a rss feed to my e-comm site and it's done wonders. You could submit the feed to rss directories. There are many social sites you can add your feed. It also gives you some nice deeper links, like to product pages. Worked for me.

Adwords and Yahoo PPC would be great to start with, as traffic is instant, but a lil costly. If money is a problem, you can build SEO links, and work on article marketing.