954,358 Members — Technology Publication meets Social Media
Username:
Password:
Lost login information?
Have something to say? Contribute New Article Reply to this Article

Using Web Analytics To Increase Your e-Business

For an e-commerce site, it is important to monitor conversion rates and optimizing it. So what other metrics do you assess/monitor on your website to help increase sales? I found this very interesting slides stating this:
http://www.slideshare.net/dennis.mortensen/using-web-analytics-insights-to-sell-more

So have you used web analytics to increase your sales?

InsightsDigital
Posting Virtuoso
1,761 posts since Jun 2009
Reputation Points: 68
Solved Threads: 9
 

Yes, google analyse is very useful for us, we can know which one is the we should enhance.And where we could upswing.

jason830
Newbie Poster
21 posts since Aug 2009
Reputation Points: 10
Solved Threads: 1
 

Good to measure the value of “upper funnel” keywords.

bobchrist
Posting Pro in Training
456 posts since Jan 2007
Reputation Points: 17
Solved Threads: 10
 

For an e-commerce site, it is important to monitor conversion rates and optimizing it. So what other metrics do you assess/monitor on your website to help increase sales? I found this very interesting slides stating this: http://www.slideshare.net/dennis.mortensen/using-web-analytics-insights-to-sell-more

So have you used web analytics to increase your sales?


Normally web analytics increases it.

AlfredBSisneros
Newbie Poster
1 post since May 2010
Reputation Points: 10
Solved Threads: 0
 

I think Google Analytics play vital role in web promotion.

charlis
Newbie Poster
7 posts since Apr 2010
Reputation Points: 10
Solved Threads: 0
 

I too prefer Google Analytics for my website analytics.

rashida11
Light Poster
28 posts since Mar 2008
Reputation Points: 10
Solved Threads: 1
 

Google Analytics is very helpful for us to do this job.

leeleewear
Newbie Poster
13 posts since Jul 2009
Reputation Points: 10
Solved Threads: 0
 

This article has been dead for over three months

Post: Markdown Syntax: Formatting Help
You