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Aug 22nd, 2005
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Need help: tracking sales

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I posted this in the promotions category but no feedback as of yet. I need to move a little quicker and thought you all might have some thoughts.

Can anyone offer any advice on creating a way to track sales from leads, much like how it is handled by google adwords?

I use Adwords, but also have other links I would like to track from some banner ads, email newsletters, and general directory listings.
I also have some offline stuff that I could use a special url for if I had a way to track from entry point to sale.

Any thoughts? I have no experience with cookie creation but I thought that would be one way to go, or perhaps use an online service, if there is such a place that can provide this service.

I currently use Hitbox to monitor the site, but it is not a tool to really track conversion / sales from multiple sources, especially when the sales cycle is a few days to a few months.

thanks for any thoughts or suggestions.
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timezone is offline Offline
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since Aug 2005
Aug 22nd, 2005
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Re: Need help: tracking sales

When advertising your site in various places, try using a query string. For example:

www.site.com/?adwords
www.site.com/?newsletter

etc.

It's a good way to label all of the different places you're getting traffic from. Then, use your favorite traffic statistics analyzer - such as Urchin or Hitbox - and you can track visitor paths. You can see the top paths followed by people who came to your site via a newsletter compared to the people who came to your site via AdWords, for example.
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Aug 22nd, 2005
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Re: Need help: tracking sales

Thanks Dani, but hitbox (as far as i know) can't track "?abcd" these types of referrals. Log files analysis programs and Urchin can, but not Hitbox Pro. I actually do not have access to logfiles, either.

I am also trying to track to a conversion, not just track traffic from a source.
I will keep searching for a solution.

Thanks
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This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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